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Show I iir.Acmsu tiik rviii.ic. I riiormoua Traffic or tbe J leetrle Cars or I the City. "The American people," remarked Mr. V. F. C'uuimings, jr., manager of the t'taii Advertising Ad-vertising Co., to a reporter, "nr.- tje greatest idNertisers in the world. 'I hey are alo the most practical and ingenious iuctilizirg and dt vising methods for reaching the public." "How about the business men if luis city f" ''They are liberal advi .-tisc rs." replied Mr. I funimiugs "or our town could not support four such dall!es as It docs, together with all the other puhlicntious issued here. Some of our leading retail houses spei.d as high as 13000 to t-WKJO per year in advertising. This city," continued Air. Cum ir. lugs, "has bee. i a great held for advertising fakes of all sorts. 8o-rallcd 'uWji--i,4i-('o.er, 'pro. prammes,' etc., worthless, or nearly so, for uJvertis'n; mediums, are often patronir-d with ostouish.no; liberality. Our lo.l business busi-ness men do not discriminate between i;ood i and worthless mediums as they should." ' ' "IIoiv al'Mil st:ei '. ear sJverHviiC :" i "It is 'lie best and cheapest in the world," i ' replied Mr. Cummim's, wiLii emphasis. "It j ; Is corrtinK 10 '"' retarded as such by adverti- ( sera iu 'ul die leading cities of Amor. ! ici. Tm-iiph I ct a few years old, ' this method of reuehii' (he public has at- i j tained Immen-e popularity. It has advan- ! j tiijes over 11 others. The advertisements are larje, eonspii uons and strikin!,', and never look insinilii .tnt or obscure. Mechanically, Mechan-ically, they arc, or may he made, works of art. They arc inevitably ..een by vast numbers num-bers of people, a pueu'crs must look nt them, or shut their eyes. Workinninen w ho , don't subscribe for newspapers, anil ladies : who never read tl;f m, ride in the ear-, and i riiu't help but see tin: lure and attractive advertisement?. "How does the eosl of street er adverlis-Ins adverlis-Ins compare with that of other mediums''" "In this city, circulation and display considered, con-sidered, street ear ndvcrticint,' costs but a small percentage of newspaper advertising. To illustrate: I will place a larje adverlis-ini: adverlis-ini: eard, handsomely printed, before from l.'i.COO to L'tUMl stiret car )piis9ens;ers, f..r .Ml cents. Ten times the money would not buy such a circulation through Ihe new, piipers. "I did nol suppose it possible to ivc such n circulation to advertisements in the ears," observed the reporter. "The passeii-er Irallie of (he electric ears of this city is incredible," said Mr. Cum- tilings. "I estimate that they carry a number num-ber of passi'titrers eitml to the total population popula-tion of this city, every forty eifrht hours, com Ming transfers. Snrprisinyr as this statement state-ment may sceni, I ,n conlident that it is a moderate estimate. In this eity of uiauifi-eent uiauifi-eent distances, till the people rid in the street, cars, as it is cr ononiy in do so. "No publisher in 1 tali ciin itive anything like the circulation to nn advertisement, that, w e ' an in Ihe electric i .vs," continued Mr. Ciimmiti;;s. "(hirotlbe is room Ml, Con-Hitutiou Con-Hitutiou hiiildini;; ortiee hours from 4 to tl o'clock p. m. !r Scoit Anderson is our airent, and mi be found nt the Theater (sta'c rtoon from y in 10 n. m. t'ur post-olhce post-olhce box is t'tiri.'1 |