OCR Text |
Show MORNING AND EVENING l'APKRS. The New York Mail and Express, the only evening journal that ia a member of the associated press in that city, offered of-fered a prize of 8100 for the best articles on advertising in it, in preference to the morning papers. The sum named was to be divided among the best four articles ar-ticles submitted for examination. The prize articles are to be submitted to the readers of the paper, who by their votes are to determino the order in which the prize money shall be awarded, viz: $50 to the best, $25 toJJ the second best, $15 to the third, and $10 to the fourth. In its issue of the 2Gth ult. the Mail publishes in full the four selected selec-ted articles. Some of the salient points we note, as follows: The evening paper brings to the only leisure hours of the business and laboring labor-ing man, and to the firesides of their families, the fresh news of the day. Its local,telegruph and editorial columnBare tirst buunnnd, and then leisure is had for a review of ita want columns, and for its general and standing advertisements. Business cares that infest the day are dismissed, and in the quiet of the homeward home-ward ride, or amid the welcome domestic circle at home, the news, the editorial matter and even the advertising columns ure reaa ana commented upon. oo me advertising patrons of the evening paper reach a larger number of paying readers of the right sort, in proportion to the circulation of the paper, than do tiie advertisers ad-vertisers in the morning papers. A clean, newey, ' intelligent evening paper that on9 cn conscientiously take and read in the bosom of his family is read by a larger number of persons with wants to be satisfied by the dealers who wisely cater to them aud judiciously od-vertise od-vertise their wares, and is therefore the best medium through which to reach the public. |