Show Not Production Alone If we can solve our production problem and and we will will all all our other ills including inflation will wil vanish or be mitigated and our many international crises will be lessened So declared Eric Johnston J pres pros president ident of the U S chamber of com I merce He Tie predicted a tremendous tremendous tremendous I dous insatiable demand for our production n in all lines in 1940 1946 but said that industry would probably probably probably ably be during January and February when he expects strikes to reach their peak Mr Johnstons Johnston's optimism on the solving of our production problems problems lems is encouraging and we hope it materializes even sooner than he tie expects Certainly America doesn't lack the productive capacity to turn out virtually unlimited quantities of goods all aU types And equally im urn important America has the ulve facilities through which these goods can reach the ultimate con con- consumer consumer consumer sumer quickly and economically Forming the bulwark of this dis dis- distribution distribution distribution system are the many thousands of independent retailers who serve communities the nation over ver o The American Independent re reo retailer re- re ailer t whether he has a food store or a fashion f shi n shop is typical of the he t free enterprise spirit that has made America economically the wonder of the world Besides car car- caring i ing ng for the needs of his community ity I ty his alert and progressive mer trier- merchandising merchandising methods help to create i ia II a demand for new products com corn coming corning I ing on the market In this way he not only is instrumental l I in rats rais I ing the standard of or living in his own locality but in the nation as asa asa asa a whole for the increased demand for goods stimulates production provides more jobs and increases purchasing power pow r. r Full production is essential to Americas America's prosperity but production production tion is only half the The Theother Theother other half half distribution distribution if less I spectacular is certainly no less ira hit |