Show First I. I Broadcasts Planned This Year Y c r From New York City Cily casts costs will become on nn important fac fae factor factor tor in training both children and adults It If has already been spent to bring television into Its present Infancy many moro more mil mU- millions lions must be bo spent to give it tho the polish of our modern radio pro pro- grams The distance handicap and the expense of piping may be technical problems but they're busi busl business business ness problems too Add to this the tact fact that Hint a hour halt television pro pro- production production production I will cost over one station while a hour full sound radio ra m. radio dio dlo show costs only over the tho complete national hookup These things frighten would would-be sponsors Many firms arms now using sound radio would gladly Invest 00 In a hour halt television show- show provided they got re ro turn Hut But In New York where American television has reached its highest development the number of receivers by next December will willbo willbe willbe be bo far tar less leas than Its It's simply not worthwhile to spend 0 6 on each of these Ulese possible prospects I Population Counts Meanwhile however television television- realize the New York metropolitan metro metro- metropolitan metropolitan politan area will will will-by by virtue of its population population-be population population-be be the first site of self self- liquidating operations That's why experimentation and sale salo of com corn commercial mercial receivers Is being confined largely to this vicinity Much can con be bo learned from tram Eng England's England's lands land's experience Youthful John JohnI L. L I It Baird began experimenting with British television bade back In 1025 and today there arc are receivers in inthe inthe inthe the 30 to mile 50 radius surrounding Alexandria palace London This incidentally includes more than 25 per cent of ot the total population of at England and Wales making lint Brit British ish television more feasible com com- commercially Two systems are used the camera which which like like the American method uses method uses electrical signals and the system which uses a mechanical process and scans by strips instead of dots The latter camera permits televised pictures to be reproduced on a large screen encouraging the tho development of television theaters Dont Don't expect television too quick quick- ly Iy y in ht fact be thankful its Us pioneers arc are holding back their achievement until they've something more per permanent manent to otter olter otherwise your in investment vestment might be a n total loss In Inthe Inthe the he opinion of ot the federal communication communication cation commission television is not ready for tor standardization or com com- commercial commercial mercial use by tile the general public But nut by the time V 39 Is out this viewpoint may change e Western Newspaper Union |