Show BUSINESS AND I HUNI TO AVERT AVERI CRISIS IN FOOD FIELD 11 h Vi Campaign of Newspaper Ads Iove Surplus Farm Products Without Price Wi Va W i A ng story of h how private busil s to th the support re on e n Ji fi X last year to ert 3 ana econom s Hit h i business is related fJ f the the t time ty t me y Editor and a trade tude paper in n the the the- fi A According cording to the magazine a s campaign of newspaper advertising which stimulated pub pub- public lic r each time relieved the the sItuation so so promptly that most of the public was never aware of the of a crisis ly a year ago said the magazine the National Association of Food Chains re resolved lv- lv ed to coo cooperate rate with the producers of foods in the effect effective e marketing of ss seasonal production and surpluses ses Early Eari in 1936 the h Cah Cati ners League of California Californi v ed cd v with lh a ruinous ned peaches peaches so so great as t to tomake make it ft probable that the 36 crop of peaches would bring only a frac frac- fractIon tIon of the cost of production tion Iii In April and May the stores store of th Association and nd 12 Q others cooperating put On a series of four California nia Canned Canned Peach events e used lISe- lines between tween 2500 and lines of adver- adver advertising advertising in Americas America's newspapers rs to tomake tomake make the public more peach conscio conscious s d dof of cases in five months with witha a result result- resultant ant carry er of less than the previous re year and anda a price price to grow ers of canning peaches of 30 30 per r ton the same as in 1935 S Serious o Meat Situation on The situation oi of great seri serf seriousness in the meat in- in industry said the magazine In June three great associations represent represent- in cattlemen requested e The June slaughter of beef bee cattle was the highest on tee tee- record ord Imports had reached a menacing menacing ing volume There were unprecedented unprecedented dented shipments from drought areas and nd the heat threatened to reduce consumption Again the As As sOc and those of the Great AtlantIc 10 1 Pacific Tu Tea Company op operating meat meat departments got got busy staging a Domestic Beef Ded Campaign in in August to relieve the four Forty Fort four companies said the magazine magazin advertised in newspapers with a combined dr- dr of in 48 states statu at an estimated cost ost of As a the nille- nille value of t cattle dr under government nt tion in ir July and Au August st totaled Or more more J pur- pur chas d only cattle as a re re si a r li drought of instead of of as in 1934 The farm farm- farmers ers rs re nearly a million del 1 lari lar a dJ day inore more for their livestock Ii in 1936 in 1935 1935 i In n IJU t the story relates elat s the California dried fruit in industry asked for aid ald lost having their foreign markets was more than thau a years year's ears average pak pack to tod d pos of and again the same tech tech- technique of newspaper advertising to stimulate public demand was util util- util utilized ny Fly N November ember 21 f forty five five companIes reported sales of pounds pounds- or nearly twice tice as asman man mall as in 1935 More Turkeys Sold Said Ort Ott 14 tl the e N ional Association of Food Chains an that 16 poultry association's association tion's tion had writt written n al and d wired for help in disposing of tur- tur turkeys turkeys keys an an increase se of 30 per cent over o the pl previous yar There also were pounds more of fowl in iii cold storage than thanin in 1935 86 86 I er cr cent of alt all f farms raise poultry this was a problem of f truly national scope Dy By a cam cam- campaign of newspaper adver- adver advertising he before Thanks giving and continuing through Christ this prime winter cash crop was wis said to to have been m mOved ved faction to the farmers The finH e viCc has has just st begun alt ou plans s for it ere re laid in 19 Ih ii Orne e to move car loads of gra grape grape- rut Florida Texas Califor- Califor California nia and Arizona Th The present crop cropis cropis is cars carsmore more nih 1936 cr p and heavy advertis t g haj ha Just commenced M rs are ar e confident again of dis distributing if t this surplus surplus tile the public without the farmers have the low prices that heretofore have resulted from surpluses to and and Publish er Cr th the benefits benefits of this co coOperation between agriculture and nd business have been Leen felt not only by ap- ap half the n living on farms arms but by canners and packers employing employing people shipp shippers rs wholesale food es establishments to the number of and retailers numbering |