Show Using N Newspapers How to reach a largo large number ot of customers or prospective customers most and effectively is a problem which still worries a great man many business men But it was really solved long ago and the answer is this Print your OUr message in the newspapers Recently a Detroit electric com corn company pany which serves custom custom- customers customers ers era in nearly citie sand small smal L er communities wanted to send sen d them a series of letters After con con- cons considering con considering s del ng various methods of distributing dis distributing these messages it was wa s decided to use local newspapers ex- ex ex exclusively elusively The first letter sent out signed by the tho president of the tho co copany com company pan pany began as follows We have hae a lot of things thins to tell you which are arc of interest because e you are our customers We might t get bet yo your r attention by circulars delivered de delivered livered at your door or by radio radi broadcast But we think tho the best bes t way to reach you oU is by successive letters in the newspapers of which this is the first In certain special causes the use us e of circulars or the radio may be b fairly fairl effective but for definite re- re results re results economically obtained no advertising ad advertising medium ever devi devised ed eve even n approaches the family newspaper |