Show Advertising is 13 the greatest sell selling ing force in the worlds WIll sell oil anything from a ten cent of breakfast food to a three hundred dollar me mechanical Ice box AdvertIsing however cannot can can- cannot can cannot not perform miracles It cannot sell seU merchandIse for a man who is not nota nota nota a merchandiser It cannot sell e ll m mer- mer merchandise mer merchandise r- r chandise for a merchant who refus refus- refuses es ea or ne neglects to attractively ar nr Q range his etore store and display his merchandise It will not sell shop shop- shopworn shopworn shopworn worn and musty stock when others are offerings bright new goods good In orther words advertising will do practically every thing whoa when it com com- comes com com- comes comes es to selling merchandise except supplying knowledge of merchandising merchandising dising to the man who doesn't pos po seas ness ss it If the advertiser Isn t a merchant the advertising wont make mako a n merchant of him It Isn't equal to the task of making m a mer merchant chant out of a store storo keeper |