Show MORE fORE BUSIN BUSINESS SS- SS LESS PROFIT The greate greatest greater problem faced by private electric utilities today is Ie not how to stimulate demand four fOl po power er Recent statistics show that consumption for both hou and and industrial purposes pin pm poses is rising steadily This is going on ho er WIth WIthout without without out profit to the utility in m most case cases Reason Taxes Ta regulatory and other expenses pense are increasing so fast that they are outrunning en I Ic c even cen en substantial increases ir it gross glOSS glOSSi i operating income Th That Thit t is a menacing m situatIOn Unless s it is soon eoon corrected it WIll do irreparable harm not only to utility investors but to utility cust customers customers customers omers For twenty years Cars the cost of power has been declining due to the industry's Intensive and contin contIn- contInuous continuous continuous work in m opening up new ter and finding new customers and in m developing better generating generating ing mg and transmitting equipment at constantly low lower r costs The indus Indus- Industry industry industry try is to continue that work ork and to effect further reductions reductions in charges charger for power but power but it cannot do it if it is 15 started cd for funds Without reasonable earnings progress in all directions du stop and more e expensive and I sen service Ice to the public results insults I industry has The electric a as aI abeen s been able to finance its It- develop I at low interest rates c be because because cause its securities ha e been re- re rc a and ind rife m in mi investments in i vestments If we e make the time utilities they the cannot get capital profits ire are Indispensable indispensable sable to the best st interests of the power users as well as In in Inetor etor l |