Show It Was 30 Years Yesterday Since Penney Started April Uh 1 marks the thirtieth anniversary of the founding of the J C Penney C Company and the entire month will witt be devoted to the celebrating of this thia landmark itt in the crowth of th the or organization The local store is number 10 20 0 ira iD inthe the 1460 1 units which now make makeup makeup makeup up the company and was opened in 1912 10 years after the store was opened by Mr Penney in the minh mining town of Kemmeter Wyoming Mr Graham came to this city serving tho in 1925 1025 after having having- been serving the tho public several years in Color Color- Colorado Colorado Colorado ado and took over oer active manage manage- ment mont management in 1927 I During the past two years Mr J C Penney founder of the Com Corn Company Company pany and thc chairman chairman of the chairman the board of directors and Mr Earl C Sams president have appeared before civic and business organ organ- organizations allover all over the country in behalf of better belter business and im- im im ins improved proved understanding between n business men throughout the country A si significant feature of the or- or or organization g of the Penney P corpor corpor- corporation is the fact that most man man- mann managers managers n agers ers are stockholders in the Company and the ownership G of handa the Company is largely in the the- hands of the active workers This is n a result of the ori original inal policy which made partners of the associates as they became mana manag managers I i Commenting on pans clans olans for the celebration of the anniversary Mr Graham said In the past it has been the custom for the Company Com Coin Company pany to celebrate all an 1 by by having hain sot some special special- special items which offered what we called anniversary values but this year I we will have not only an anniversary anniversary anniversary sary special for each day in April but we will win also have a wide list t of special items covering every department in the store stora stor Many of these values will feature prices which have not been obtainable since 1912 They come as the result of many months devoted to planning for this thia an- an anniversary anniversary an anniversary In general retail prices are down at least 22 per cent below what they were last year at this same time But the value to be shown in the April anniversary events will win represent even creater decreases in price than than- than th those e which have come about as a result ot of normal price chan changes es It lilt is doubtful whether many people will n be able to recall retail winmark prices as low as tho those e which win will mark some of the most general used items of merchandise which we will wiB have on our counters Trade stimulation from WL fr a Q a oi A w- w wL must L come fi on the me part of the retail merchant that pee pea people obtained pIe know what values can be ob- ob ob obtaining tamed and are insisting on ob- ob ob taming them Half of the so called hoarding of nf the tho past x ti-x has 1 11 1 not been l- l lit hoarding it has been do the tho exercise of the 00 do Please turn to page fuse P e 4 It iI Was r 30 Years 1 Yesterday esterday Since ili 3 Penney Started Stare 11 from page pago 1 fene fen c of ones one's own pocketbook Women ine are carefully buying busing carefully carefully- and with a great deal del of thought ht but our own experience has hns shown I rock that they do buy when the realS rock bed values show the up over O counters The anniversary work started on April 1st ht and will continuo continue until April |