Show QUALITY WILL COUNT The beef cattle business 1 is changing chan mg on the thc Pacific Coast and the thc dem deminds in that meat distri distri- distributors distributors in m an answer er to public de- de demand demand de demand mand arc are constantly better hetter quality products The crItter of nondescript breeding probably cant can't be raised profit profit- profitably profitably profitably ably in m the future That Califor Califor- California California nia 1113 and Arizona cattlemen recognize recognize nize tits this situation 1 is reflected in inthe inthe the active acme e demand for choicely bred beef bulls a demand which was as so outstanding at time the recent Los Angeles livestock li 11 estock show that it t attracted national attentIon among the cattle fraternIty Along with good br breeding must come feedlot finishing calling for forthe forthe 1 the utilization of the west CRt enor enormous I mou grain gram and hay crops in beef productIOn Nothing will v ill III do more to stimulate stimulate late the demand or beef thin productIOn of high lugh quality an- an ani animals mals and nothing w will ill do to western agri agriculture culture than more attention to di versified di agriculture in Ul which Inch livestock 1 estock production lOn and amid IS an important part |