Show Livestock IA Los Live 15 15 Livestock Angeles eles Febuary stock producers are arc more and more becoming convinced that they must think of their live stock in terms of meat visualizing the swine cattle and sheep hanging on the rails of the meat distributor or on the retail meat dealers dealer's counter This one of the important trends in the live stock industry and is something that is new nad worthwhile worth while Gone are the old days when the producer figured that when he had sold his stock to the butcher or pack pack- packer packer packer er he was all through with the tran tran- transaction tran- tran transaction transaction The rhe way it works out what is good g for the distributor is gener- gener generally generally ally ally good for the producer This statement is true whether quality t t type pe or price is referred to Nowa Nowa- Nowadays Nowadays Nowadays days the man who raises or feeds live livestock livestock livestock stock understands that he has a very definite interest in the ultimate sale of the meat Live stock producers all over the United States ar are now contributing a certain amount on every carload of live stock they sell at the stock yards towards a fund used to advertise meats and towards educational work The packer packer- also contributes towards this fund Its sole purpose is to aid the retailer in marketing meat meat-be- meat be because cause all down the line the better the demand for the retailers retailer's meat th the better th demand for or the live animals It is a day of ordination co-ordination and co- co cooperation cooperation co cooperation operation Few F w are there of the thedie die hards hands who now cuss and rave against the meat packer and the meat distributor Instead the new order of thin things s on the part of the producer is to attempt to ordinate co-ordinate co his breeding and feeding activities so as to provide the sort of meat car car- carcass carcass carcass cass best suited to the modern da day housewives needs thus broadening the market for meat foods bv by offering a more desirable and attractive pro pro- product product pro product duct Producers and distributors work work- working working ing together tog are carrying their cam cam- campaign cam even a step further by having official cial tasters at several universities universities These men study the effect of various feeds on the quality and pal pal- palatability pal of of meat Thus it is hoped that through h the proper blending of feedstuffs the most nutritious and tender quality of meat may be ob- ob obtained ob obtained tamped All of this means that changes arc are taking place in the live stock business just as well as in every other line of endeavor in these days of pres high sure merchandising The producer on the farm is be beginning nning to learn for instance why the packer prefers the to pound hog in preference to the pound hog hoc of two decades ago Take for instance the pork loin From the pound hog the housewife ob- ob obI obtains obtains ob obtains I say two large pork chops when she orders two pounds From the loin of the hog she obtains as many as six chops in two pounds The meat t from the lighter pork chop contains less fat and waste and is ismore is ismore ismore more tender tender and tooth-some tooth Mani Mani- Manifestly festl the average housewife would prefer the six chops ly ly the meat distributor finds it good business to handle the more mora desirable loin so it is good good business to produce such a loin The producer must realize the grade of meat most in demand and under under- understand understand understand stand the reasons for a better demand for certain wei weights and types in or- or order or- or order or order der to develop his breeding and feed feed- feeding feed in in ing operations operations ons along the most profit profit- profitable profitable profitable able lines In the selection of hogs the breeder and must always hay hav in mind that the ultimate nd of the pork is on the consumers consumer's table Bearing Bearing- in mind that the pork loin and the ham are the most valuable portions of the hog carcass it must be seen that the lon long backed bacon tyre is the most the profitable and desirable for the Pacific Coast markets mar mar- marke markets ke The b beef ef animal with the best set of ribs and loins and thick covering on the hindquarter early early maturing and carrying the least amount mount of I waste fat should be the goal of the I beef producer The wool grower has hasI been qu quick k to learn that the most de- de desirable de- de de desirable I sizable type of lamb is the quick mn-I mn ma- ma maturing ma maturing turing blocky lamb with good g loins and hindquarters Possibly too much i attention attention has been given iven by the wool grower rower towards this type of lamb in- in inI instead instead in instead I stead of following a bit more closely the demands of the woo wool trade Live stock production often seems a complex problem because it is a complex age e in which we are living nut But in these days of fierce competition tion among all 11 producers for the con con- consumers consumers con consumers sumers dollars there are fundamental fundamental tal facts that are really receiving the attentIon of the successful ful live stock producer I |