Show THE PROFESS PROFESSIONAL NO AL MOTIVE I In an address delivered before th the National Electric Li Light ht Association As Denne Deane W V Malott Assistant Dean Dron of bC the tho Harvard School hool of Business Ad- Ad Administration Administration Ad Administration ministration discussed discus d Th Tire Th Profess Motive in Public Utility Man Man- Management Management Management The professional motive mot Mr lr Malott Malott Ma- Ma Malott lott said is something bigger than who it some oms thing thing outside of him tim which takes possession of him absorbs him in in its inspiration He Ill acts act freely not nt un- un uner under un under der er compulsion as a slave or a man with a vicious cious habit He lie willingly ly and gladly stakes his property and his comfort It caused d a brilliant medical mc man to spend his life among the Kentucky mountaineers in comparative com com- comparative poverty it caused a busi busi- business business busi- busi business ness ma nto give up a splendid position position position tion to become a college administer and and it has caused many a man manso manso manso so to devote himself to his business energies to fulfill fO o to apply his J as his his dream of a business of maximum service to the community The sporting sport sport- sporting sport inc ing clement element is always present TIle The professional motive docs does not calculate calculate calculate late does not weigh v-eiph chanc chances s and risks like a bookmaker at a 3 race or 01 ora a 1 cock fight It is not by a chance that we are arc able t ogress a switch and bring brine a I factory f into nto action or illuminate i a aI ahouse ahouse house C or do any of the thousand md and one things ing common to electric power Th The achievements that made these things possible came from this professional motive that demand demand- demanded demanded demanded ed the results be attained Future progress in the electric and any other industry will depend to a great preat extent quality of oC leadership And the present pre nt stand stand- standards standI I and ards of our utility service the con con- conI constant constant con stant pioneering in new nev fields is our assurance that one of our greatest I industries tries is is r not solely to top pJ y salaries and but toI to f ce contribute il its share toward the development dev dev- development dev development I of or a finer civilization |