Show CHEVROLET NEWS Detroit Mich l Feb Chevrolet 7 7 Chevrolet I 1 w ill sell more cars this month than nn in 11 I January i 1 t year ear ago accord ng noS to IT H ITI HJ I J president an and gen gen- gen I genI elal sales manager of the Chevrolet Motor Comp Company ny who ho ho renounced on Saturday thit th the s had to be increased in response to tie the greatest test reception a new I 1 has received in the en cn year yeu history hJ tory of the company I Y J-Y J on the heels of the first showing of the new car on Jan a flood of congratulatory congratulator messages poured into the home office from every quarter of the country Every messa message toM told of pub pub- pub 1 I 1 ii I i ti II i n I c n na nj a 1 i-i i n i J I a 1 with t i t t nc re J J Janu try iry I had h t ty to IK Ix r i J l c 1 1 up ard to meet meer deal r re r e neat nent for immediate Mi Klingler KlIng sail sai Oar policy for some time Mr KlIngler has been to key oar production facilities to the anti antI- antIcipated anticipated anticipated ne needs of our om- sales tion organization so that dealers not be- be become become be become come stocked over On this thus basis we e set our schedule to parallel the sales f ast but so many my m ny dea dear cs c's up n not r vs tg the public attitude toward tae new car have asked to have haye their quotas increased that our I fur for Ute tile month will now ex- ex ex exceed coed the for fot la lat last t nuary J Messages horn fioTi our s deale-s relating irr ing the pub c a attitude toward to the nev car have cone corle to us in greater nu this tIns year than h hl l and every ery m massage s ge i a n note of complete confidence over the years year's p t Large dealers are increasing mg ing their cars and many small dealers who formerly I sold 01 1 six or eight cars cirs in a year ear isk- isk isk-cd isk iskI ed to c hire the new 1930 car shIpped I to thAnt in m carload lots reduced prices on the new car contributed materially to the m in increased increased creased public interest est shown this year as dui did the mechanical me improve Improve- Improvements improvements ments free price reduction resulted dUC directly fro i n rl i i j f Touring econom econom- economIes economies economies ies effected LV iv oi- oi 01 rc output m in 1929 and our roll of pis ing mg in en into ento nto mI I to the consuming public tb the savings saving s effected by vol voh r IJ i 1 J t t J li h jt i j i 11 J i n c i iOn I iOn On the b s s o r en nil uli Fi i n ne nwe n ie we e c p cx-p Y t erl e crl rh worth north of tIllS tans i year to prove we e a ngy ng and look to the year ar ar 1930 t to compare compare c tie H j I v favorably fora lv with 1929 when we w built 1 sixes a new hIgh record Messages received bv by Mr indicate te that the national attendance the first day of the of the tte 1930 models and the favorable com com- comments comments comments ments of the public exceed even that winch greeted the first appearance of the Chevrolet Six a year ago TypIcal Typical Typical cal of many messages received by Mr is JS one from the I Los os Os Angeles dealer organization Reception of dealers and sales sales- salesmen salesmen salesmen car by public men best for last four years All amazed it price reduction Many thousands of people attended show show- show Even greater attendance than last year v when hen we first intro intro- introduced introduced the Che Chevrolet rolet Six |