Show Chevrolet News Detroit November 23 Motoring 23 Motoring America was on its tip toes tonight as 15 t two 0 of o its its large lurge urge metropolItan centers were viewing for the first fir t time the thO sensational new valve salve alve In head six cylinder Chevrolet whIch awns as 1 November ember InI In I I tere t vis t nS pA ko hc 1 to tl a highs high hl 11 pitch in an v r t r-t ikan an o n I I 1 D Dro Oro ro t r p the financIal l J laor I io or 1 11 i i t p s i of th the entry ci e re reft rex ft x 1 IS alas cd cd to gt t g- g t t this dv ci cu ci I T i J worlds worlds-i worlds orld s a 1 r i r t i or 1928 T to New l ork orl pr n rp r taking thel ce e in fin i a brilliant tt 11 n in sn the l Astoria storla Hotel and the Deoit De Dc ant deb debt it t ir it the of the I General Motors building Both show show- showings showings ings m are arc to continued up to Wind ind m in including Thursday November ember Meanwhile Me the tho gigantic Chevrolet manufacturing organization 13 apply apply- applying apply appl- applying ing mg i self elf elf to a heavy production pro program program program gram so that cars may be shipped to ta dealers starting December 15 Wind ind de herle series to the public may begin promptly January first Chevrolet rolet s des s Wire ire in m read re mess to tike take care of a deluge of ad- ad advance advance ad advance vance orders For several Jays da s prIor to the announcement the sales divi division Zion slon of the company comp under dIrectIOn of R fl H II Grant vice president In charge of sales made use of esery information medium available in m pre preparing preparing paring dealers and salesmen for the ent of the new six sr Tons of literature were cre mailed from Detroit fully descriptive of the new product Lighted bores OO bo wIth full color illustrations of nf the tho lew models and slide films for pro proJection on the screen orall or wall all of a darkened room pro proved ed invaluable s is b SL sets in rn dl diss diss s the facts Spec c al talking so timed as 13 to synchronIze w with Ith ith the slide film plC- plC pic tur tures pictures and descriptions were ere ilso used and proved to be just another tn- tn instance in instance stance of the ing mg the sales siles Slon sion exemplified in getting all the facts to its dealers and Rud salesmen for use during this announcement period In the s announcement last week of a 81 six in the price r of the four fOUl there was nas indicated a asma isma sma hing triumph for quantity pro production It pointed d out that the lie new car with Ith the advanced a v features s It embodies 3 38 was 8 mad mad- possible it t ItS price through th th- th of Knudsen great eat volume toluene production tion W S Knudsen president and general manager st on the announcement that only production made c possible be by the lout bus popular re ra ac ordel aci ordel 1 Chevrolet in re rc recent cent years ears enabled the company to otter otters acceleration i s cir car with Ith the tho speed tion power po and smoothness of six C l J at practically pr the same that price contributed so much to tho world wide popularity of the four So that the country might ht hate ha an opportunity of seeing the now c r before it the goes oes on road ro January first the Chevrolet folet Motor I Company arranged arr i se-es se e cs of ele Cn i q shot sho Ins Ines in is many leading I Atha strategically lo located ted through I out throughout the lie country countr The showings now under will take t the wiy y form of n an elaborAte miniature turc automobile show with attractive e setin t gs and null suitable Provision has been n made ade to more i ithan than th a million ri illion 1 people eople who ho hore Wire ire expect c ed expected to one or other of the show showings that thit will kc le Le place from coast COlst to coi cos from irom now u itil dil December 22 2 Include n tl the tle e 1 legion Jion of oC who ho will Ill be n ii attendance attend during the course of th show n will III be Chevrolet dealers lers Wind i 1 mm n of ts-im ts w m w ss II ll ravel OO miles or more to at atthe atthe atthe the new Chevrolet ely folo ing mg m the thc ad showing in New 1 Ac Neu s and Detroit there will b three other Important showings The lork errs wIll wIllJO JO go to Washington Wa for gala open openings rags at the fd Hotel in the CapItol city December first This shins will continue up ue to i a id In eluding December Meanwhile lean the Detroit wIll willbe be moved to Chicago where th thi thi mid midwestern midwestern w western stern metropolis ill Pill see toe tae new Chevrolet line Ime December 1 6 G I Ie arse e This particularly te ex exhibit habit will take place e in the Pure Oil Building at nt Wacker Drive Drle e Wind ind Wa Wab b Bich h Avenue The Pacific Coast will get its first glimpse of the nw w line Ime on the same samedy day y with Ith Washington Wind ind Chicago gO hen hen the Los Angeles display is op opI opened opened opI ened in the Auditorium of oC the Am I Hotel The Thc time reqUIred to ship cars from the Flint Mich 1 factory to the coast accounts for the fact falt that the initial shown on Oil the western seaboard nil wll 11 be se sewn seven en da days s the Nest Ne York and DetroIt premIeres The Los Angeles showing sill cant cont nue lIue flom December 16 1 G Following rollo the showing in the Cap p dot Itol city the Washington W cars will gO gOto goto goto to b where i l similar dis display display play will twill be staged in the Hotel December 8 to 11 an ani i then to Atlantic where here the Capitol city of the old South and the home ofa of i l new Chevrolet assembly plant is will ill III greet reet the cars from December 18 to 22 In Inthe inthe inthe the Auditorium Armory Armor At the conclusion of its six day dayrun dayrun dayrun run the Chicago exhibit eh will Ill be moved ed cd to St Louis for i m sewn seven day showing show showing mg ing in the Arcadia B begin sung December 8 Dallas in the thc cep cen cepter center center ter of the Lone Stir Star state will wall next In line Ime receiving the St Louis show cars on December 18 when the dis display play phy will wall open at the Adolphus Hotel and continue until December 22 Sin San wall wil claim the Los Angeles cars on December 8 when hen the Golden Gate display opens m in Civic Auditorium Larkin Hall for a SIX day run closing December rom 13 J F room rom San Francisco the west coast to Port Port- Portland Portland Portland snow show cars will be shipped land Ore where the Pacific North Northwest west cst will view the exhibition in the Public Auditorium from December 18 to 22 |