Show Utmost Tl TI uth In Advel Ul ged n B By R n L V MAN HIT If If publishers and IC legitimate d ad continue to work cork together m in ma ina ina a friendly spirit of co operation and m in dependable service sen ice to the public the diy day nil Mil 11 come when hen the ad Crt er or will sill III not due dire to run a single untruthful line Ime in his copy declared R L Whitman n ads ad ad director of the J C Penney Company Comp in lit an address at the annual meeting of the associated Ohio Dailies at Columbus Ohio In citing the important part that th newspapers take in ui the merch mg ing fiell Ml Mt s ud s-ud Id id that editorial and ne neS news S th on the part of the public mike make the news newspapers ne newspapers s papers the only dependable co 11 e ors of business news s and that that their frequency and regularity assure the contact ct necessary to every e ebU bU business No No less an than dent Coolidge acclaims that mg is JS the life lire of trade use Because It largely is JS the bone and sinew of trade and therefore concerns every man woman and child in m the countr country Its sincerity should be to the fullest extent failure to do so should be the e exception and ind never ne the rule Business in general is awakening aw It is believer to a II higher standard rd of operatIOns and there is less cause for alarm More lore thought more atten I Ibon tenon bon more study is being gl given glen en non no adas to morals in business ss thin th eser e er before It is a self evident fact that no business can enjoy the fullest returns from its operations unless it has s earned and continues to hold the confidence of the public |