Show CHEVROLET I I Having achieved worn worl i leadership manufacturing nl in m 1927 19 automobile J in 2 2000 output nearly lC with Ith a year yearly of ol a of its U units in ID excess e program Motor the Chevrolet million cars Company has bas embarked in m 1928 1938 upon and the most ambitious production tales lIes plans i nits entire teen sixteen si earb of existence according to W S Knudsen Knud Knudsen Knudsen sen president and Ind general manager Production for the year war just ended totaled 1 1001 Sot units for a gain gam of I more than 36 pel cent over the 14 7 cars rs and trucks built in 1926 and nd 93 per cent 0 over er the 1925 1935 of OGO units i The 1 cir car built in m 1927 1921 lines at the rolled off the assembly i Flint Michigan l plant December 30 i I t arth president Ice m in mI mcharge with C r P Earth Barth charge of manufacturing at thea the a heel The history making model was wasa wasa as asa a sedan It was as prepared red for im immediate mediate te shipment so that with mote mOle than 32 other new models model built in December it might be available for forI I deliver er to new car purchasers sers I Throughout 1927 factories were ere on peak production schedules ble month after month tentative es cs had to be increased sed to meet the demand de demand demand mand for the 1927 models The sear vear ear as a result was as the most spectacular and nd most successful In Chevrolet Che Remarkable as were ere its 1927 ach achI I hov however ho ever the outlook for forI I 1938 looms e e even een en blighter according to Mr Ir Mr Ir knudsen who ho stated I that v while bile hile no definite production figure fig figure figure ure has been set for 1928 this years is certain to top by a corn com I margin the record high mark for 1927 His prediction is 15 based on country countrywide countrywide wide Ide prosperity which by every ery tokens token should bring the automobile industry the greatest sear ear it has ever eer e er known Our own organization is Mr Ir Knudson stated st r ed to handle its full share of this anticipated th o in m business he said s All Chevrolet production oper noon atlon ire re on capacity b basis ls that we e may my m y meet the 1928 do de demand domand domand mand ind mal male e a immediate deh ery eryon on all models During the latter laller part pirt of 1927 we I made extensive e preparation for our 1928 program m Our sales olg tion tion has been enlarged and intensified through the creation of the new nc nere re regional regional gional and zone sales eales offices and by additions to the field personnel Our service to the owner is on a anew anew anew new high level through the opening of neW puts parts p depots and warehouses to expedite deliver deliver of new 01 of re replacement replacement replacement placement parts Production facilities also Ilso Iso hive ve been augmented augmented by the tho recent purchase of ofa ofa n a 4 4 foundry it t w S Michigan l ind nd ft n new assembly assemble plant I which will III get into production shortt short i l it t Atlanta GaI Gato Ga I to supply the Southwest est and which luch will III se InCle by I cars a I day da the volume of the theother theother other seven seen assembly plants now n operatIOn in m the United States lother With these improved fac end nd with vuth Ith our and better cai C for 1928 which at substantial price reduction won on such i a warns nn public reception upon its initial showing sho mg on January 1 we vve week eek cd ed of es new lIe this s year sar ar and of maintaining the steadfast public confidence in m the Chevrolet rolet Motor Company Comp which alone ilone made possible our ver very gratl gratify ng showing in 1927 |