Show CHEVROLET Nearing the close of tho the most sue year ear In m its history and with Its position outstanding outstanding- as the world s largest builder of gear geir shift cars and trucks the Chevrolet Motor this week eek rounded out It year of eXistence I Named for Louis Chevrolet well ell wellI race driver of an earlier de decade decade cade and active acme e figure during the in fancy infancy of the automotive industry thi Chevrolet Motor 1 Company of Michi Mich g n n was organized on November No 3 1911 I j That year ear five cars were ere built This year ear one million million million-cara cars ars will bet be bu more lt- lt more than the c combined output for forthe forthe the first eleven ele Cars of bf the c I kmen t That first year ear a handful of men worked in m an obscure factor factory it t West Grand Boulevard and the Viaduct De Dc Detroit Detroit troit to turn out mostly by hind me methods methods methods tho those thoc e first five cars ears To Today ay mor morn than people are arc directly em employed employed in producing selling and ind ser servicing C Chevrolet cars factories Toda Today eleven greet greit factories elusive c of 01 eXp rt e expert operations are ire run running ning to capacity to meet the o or Chevrolets infinitely superior to and listing it t one fourth the cost of those thoe first cars IThe i t I The Royal Mill Mail and ind Baby Grand models brought Chevrolet Chevrolet ide wide Ide popularity in the early e days but the model so named because It listed fisted it t placed the company de finitely definitely in m the field as a volume pro ducer producer of motor cars That was in 1915 That hat vear ear cars were ere bUilt Shortly afterward ald the filst fist assem sly bly plant begin beg production at Oakland I Cal to supply the West Co Coast St Seen Se more such plants have since since been erected and one is lS now in process of construction at tl nta G Gi Ca These nto nta lOcated located at strategic points through throughout throughout throughout out the country to render the great Brea est st possible to the car nur Dur er over Chevrolet m in 1918 1915 ith with wide expansion follow n 11 g In 1925 for the first time exceeded the half hilf million mark marh The Th production was 17 17 cars and trucks That record was equalled th this year ear on August 12 and ny cOlp of foals 1319 look forward fOt confidently to one on million units in 1927 On birthday W V S Knudson president and ind general l ener ma mn i 1 iager iager la ager er commented upon the production and s les r record cold t company has enJo enjoyed ed in its corn com short life 1 These hese records he said reveal reseal the confidence placed In Che and its cars by the pun puo lie hc This Mr Ir Knudsen pointed out is a deep source of gratification to Chevrolet lolet andIn and in turn places place the th company compan under obligation to adhere rigidly to the e exacting standards when wh ch the public has learned to ex expect of ill all Chevrolets products The policy that marked s ss s teen years of past achievement that policy of turning back into the car the manufacturing economies economics re suiting flom volume will productIOn production willbe be cont Mr Knudsen ted stated i |