| Show POWER OF advertising PUBLICITY no more striking illustration of the power of advertising and publicity can be cited than the telephone company says the manufacturer here is a business which the individual who boasts about his conservative business judgment would say had nothing to advertise if anybody wants telephone service they know where to get it the telephone company has demonstrated the fallacy of such an opinion largely as the result of consistently advertising in the american press over a long period of years it has popularized telephone service in the united states as in no other nation in the world the people would never use the telephone like they do today if they had not been continuously sold to the telephone idea there are narrow minded individuals who claim that the cost of publicity is not a legitimate expense publicity which encourages the widest use of an article is the most potent influence to reduce the expense of that article to the consuming public without publicity the demand for an article is small and the cost of production is high with proper publicity the demand for an article becomes universal and the cost of production drops in corresponding ratio |
