| Show Chevrolet Motor LO o Uses Film To Teach Salesmen tl 1 A novel method lof of instruction for fo fi r retail automobile aut mobile salesmen combining g use of motion picture film with care care- car fully carefully prepared talk used for the fir t t time by the Chevrolet Motor Com Com- Company pany has been pr productive duct e of remark remark- remarkable remarkable V able results to R n II Grant general s sales les manager Sales Sale Salesmen men are taught these picture pictures how liow to best demonstrate the Chevrolet t car to interested prospects Although place placed in operation among amon 1160 dealers of ofie the ie Chevrolet organ organization a comparatively short time ago ag 0 a total of dealer ealer meetings have hay e already been hell with an attendance e of Meetings l held by deales dealers and factory representatives representatives have to- to t 1 tailed with wi witha h hn a n combined atten- atten I da lance ce of 01 18 iu prepared bj b the sales promotion l department the plan calls for delivery del cry ery y of a project ervice I r to each ench dealer sub sub- subscribing sul scribing to the ervice A new film fili fi rn is sent out ever ever two weeks accompanied I by a sales salts talk in t form In instructing his salesmen th tl t IC dealer may II use ue the the he explanatory talk ta ic form the manuscript or use as the U t Ic basis for an extemporary address c em- em en embodying bodying the latest ideas in sales me- me ni n I- I methods Indicated Indicate I in the manuscript t tobe in faced bold-faced ty e are arc the points to 1 be emphasized by projection of t the U IC suitable picture on cia on wall oc or screen scree 1 Among distributed the films so far dist distri- distri I- I buted are Why Thy Do People Duy Bu B ly Automobiles Where Can I Find Fin 1 Prospects Hov HO How Direct Mail Helps IS ISYou You and Giving 1 a Road t- t tion The plan presenting prese J the most up- up ui u to date ideas in retail re selling has met m IT t with an nn enthusiastic tic reception h b 3 dealers and has been credited with in- in increased ir i creased sales according to thousands is of letters received by the sales pro pro- pi pr promotion motion department Working hours houi hou 5 of salesmen have been better organ organized ed aid has been in meet meet- me t- t ms ing meeting and solving S Seasonal and other r PI problems and the yelling Selling elling thought of c if the factory zone office organization the dealer and the has been be unified unit ed Its use is io to 40 be ho continued i in- in indefinitely definitely witha with a increasing scope 1 |
