Show I EXPLOITS UT AUt 5 THROUGH II THE N PUBLICITY j BUREAU r Commercial Clubs Advertising Wing Completes the First Step in Se Setting ting the State Right Before the World I BIG WORK ACCOMPLISHED SINCE BUREAU FORMATION Secretary Cames Caines Report I Shows That Advertising ii I East in Various Ways Has I i Already All early Begun to Bear FF F lt t 1 I CAMPAIGN WILL GO ON I i In Ili ropers of I the h pork ork T 10 by Ike h kUri of r h n IT n nun un nn Iw H I n corn m rr r Hr r I N dIt k h re ce oJ J 1 I t In Ih report tt tells II In of f k On Salt 50 wd the h state I of t Ch et r fu this I nn sad or orthe the 10 l IJ r h It HI or I tar ho horent rent ands of r honk k nI 1 1 Jo tt t h have t rn n and t Or of SIW Jn noels otI wh h nl t d to In t ta c b 10 n 1 trucks rUI front Ih have luo f pp In III a 11 the country and nl 1 A An e been n made with Ih a Ir for 0 fit of torf of t Utah tn that will a I 0 t ta I a number ot of Jou The ThO t fono The Th was or orn 1 In April 11 isle h hr the th bOard f oo ot of the h 01 I ISan 11 San ha It ear caner with th the rr r I and nd dit r tors Joy If H t tI I President a T hull ric Ie It In J h Jo 1 line eem f etar j f manager I Governing II hi I t r I Inon toOL non or T forror r ur y Mayer John N a T TI W A Arun ti II H t W WI v vy I y I H aare I Lane John H i E St John Johll P CrUd I 1 T II A Cube f J U Mii J A r 1 E EI 1 I Howard v C Beebe s A V lIr lIrI I Ii H y talker C W v JIon M I IT T S C e s N NIcy i I Icy W IL Imm Immediately t l after ur lion lionI I I president on nn ex uI uty mitt 1 whose h dl three it l 1 lt II tn tans of ef th Ch pork ork hair hn II 1 en err n out T This r con nt t of If following v w ng 1 malt mall A N Carlon arison Gf I 11 1 r rEo r Eo 1 O II Howard ti l t c 1 II I h non lo IC 16 CaIn Caine Daring the th b monk mon r th the attention of f the a n 11 live committee was w hnot t elusively tv to th the work ork if r j I f fand I a and the rigorous 18 cur In i 1111 t I t 1 by th the executive ex or 11 i whit II the or of l n r 1 ut tD in rr over oYer 1100 1 per year er In 11 I non e eera br era w were seventy ntY of lr the bee n and d financial ht 1 of tl n nU and U the UI r LI rau e to n amant t to I I As soon foon a lefi nr r surd to Justify a s t I tI rata 1 of tl the bl h i j l of uri the start fart Irlo numbers or of hO hook on in II x fire t EXPLOITS UTAH THROUGH BUREAU Continued From rom I Tsar One pamphlets 1 already Irad la in t pr t rend nd follow lag till this up by a month ue or of orle ML leaflets netting fo fn i 1 the I h tage ot of Salt Lake It and the tate state et 1 Utah Uth I with this work the compiling or of a mailing lIt list which ahead ad contains 5 name 0 of people who act ano directly or Indirectly U In this region These people art now ow receiving constant reminders of the adan advantages and Dd growth of 01 Salt t Lake Lak and Dd ts territory and andas anda as a result ol inquiries are pouring Into tIM the b by the hundreds undre As an ad means 11 or of reaching desirable people the banks bank and nd business n houses par those who were ere en to the publicity fund tand he have been Into service VIce and nd are re now die artl at thousands ot of leaflets sack ell month through their eastern mall The n literature sent out oot includes book II pamphlets Ie tOr and nd lent tome Idea of th the amount mout distributed can CUI bo ha had from the h following table Utah tile the I Inland Empire C i Grand Orand Army Ann r book 4 uA A of f Utah by D A It G It IL R n 1110 0 The TIte Land or of Utah to 0 the H man Laved It by D A R It G R R IC sad M II d L R ft 21 2 5 Special Salt Lake Lak edition 0 of the Wester Monthly 1511 ff a of Salt 11 Lake W Wc Are ft Proud of Salt Bait JA Ake sad ad Ut a Utah Dry Farm Vrna s Why Not Mot Look Happy Total lB In addition to th than we have lIae numbers or of the th reports of the Utah Uth committee mIU many m copies ot of Ita the News New the Nw New Tears Tear Tribune and the II special II edition of TIlt The a arse or of the Chicago section hit Mg Through taking a page advertisement nt in I the th Chicago the publicity bureau bartu with lIh the or of the Commercial dub clubs of Logan and City and the or 01 vf of heaver and Carbon fua coun counties ties secured for an a e special section In the Lane Iu or of Sunday November 27 7 This paper with an n Immense circulation Sl give s the be b ot of resource u and the special advantages ot of Salt Lake City and aDd other sections that has ever r been n outside ot of the elate It It by th the number of t re resulting Immediately atly from this Ihl Issue It Ita was a master In community ad 41 and nd has hall already paid for Cor Itself many II times over I A An interesting part ot of the work ork of the bureau ha has consisted In Indirect advertising which In the pub of Morl stories and anft articles of inter interest flit est which direct attention to this city without b bearing aD any of the marks ofa ot of ota a commercial advertisement The bur bar bureau eau h has succeeded ed In doln doing some Orne ex es work In line One story which ws wa gladly accepted for lor the Sun day aUlon of 01 the leading open or of orthe the States was wa published In Int ten t or of tile the lar large extending r from Boston and on lD the th east t to Seattle estate and DeI Los Angeles on the west to reaching over er five tl million render wt at acost a at cost t of practically nothing to the bureau u The TIKo cost ce t of tM the same me ipso In hi these papers It charged at t advertis advertising 1 ing I rates ra would run into many ay thou thousand sand or of dollars dolla and In fact could not M be had at any price This Th I Is being made a special feature of the work ork or of Ih the bureau buu and nd through correspondence frith the leadin It news newspapers papers and nd trade journals In th the east easta t tI a demand fr for feature articles I Is twine being created t The bureau bua Is III now ow pre a fifteen hd hundred word un on t the provisions and nd operation or of flee th enlarged ht homestead act att for the h Cli cage ca R Herald Title This article was wa requested b by the editor ot of this paper after the services of the bureau breu had been offered for the work and aad will he printed tetI without cat to the bureau aa The Th bureau baru h ha furnished eat cuts and andt material t rl for many ny other Illustrated stories published 1 In different art parte of th the United tat tates and ba has been n Intro Instrumental mental In securing a series serle of of tb this region ton which through h a te arrangement nt were published la ID IDof hundreds of paper n in I th the southern Mates t W We have furnished Illustrations for 1 a geography ph t for use la In the Mat t ot of and have hae trat letter for use lie In I the he public I Im a number or of cities scattered over fOr tM the nation Dation The bureau a hen hilI also furnished In Una and illustrations for lor prom syndicates teat who ho make mak 1 a business buI ot of sup supplying up pil plying these materials to 0 the dally papers paper Ih Ibe ere TINt The lecture field which has Ita become as attractive and aDd effective method of h has been n well ell covered uy oy oythe the burnt burea and through our oar furnishing lantern slides and data Iala to 10 a number or of noted lecturers I th II 1 ls anti and ad or of this Ihl city and state art are now t I being shown n and described to fo Moth buth in the he eastern and western tern states tOlI f Reciprocal relations hc have been e 11 b by the bureau bau with Ih the rail rall railroad road rd companies which has resulted In our assisting them to In distribution r Ir quantities of printed matter maUf r Itt is sud by them In the f it terest or of this l I stale and nd In return WI we ar are furnishing I the railroads with material from which their attractive booklets are In made Con on arc re now wine being prepared rr for forthe the Red hook Boek issued by th the Ien r k kRio Rio Orande Railroad company and nd for forthe I the Arrowhead magazine published b the Salt Lake Route and nd at the rl re request quest of the passenger traffic mana manager na pro ger Gerrit Port ort th the bureau la Is at t pr prea ent engaged In revising and nd bringing up ap t to date te U the splendid Utah Uth book bonk Is Issued sued by the Pacific railway The Jar large revised issue 41 ot of this look hook will willbe willbe be published early In January and the bureau will In II Its distribution tion Within the last t f few w days the bureau h has furnished views of Salt It Lake Lak City Including mAn many In Interior tor pictures 0 of tINt the new Comm Commercial rII lob club building together with d descriptive tive matter U r to tn the passenger nS r d depart department rt ment or of the Oregon Short Line railway for use aee In a tew w halt ft Lake booklet to tobe tobe be Issued early rl next year ear Through the h efforts ot of the bureau and the court courtesy of Ib the railroad corn com t the h menu cards tAnts on I the hf overland nd trains bear hand handsome Illustrations of points of Interest In thin Ihl city It with brt brief description attached Tit f 1 bolder A large Irp page PAJe folder printed In th three colors carry Ing a per r feet teet plax of Interesting tot lor low with Ith valuable statistical Infer matlon Is now In the hands of the printer and nd will 1 le e issued within a few rew day On the Inside win will he be found n up to dt date map of th the State or of Clah And accurate and interesting data concern conC rn In t every y county In the state lItt Th These folders are an In maD many particulars the most attractive ever r Issued In this r rIon reg region Ion Anticipating lit the early rh exhaustion of this Iu Issue of 4 nf 55 cor coples the t ur uru sau u I Is already figuring upon a second Issue of t the same number ln At the lM tl time of the or organisation of r rth th the bureau buu the Commercial dub club w was receiving only nl an n inquiry to In Inre re regard rd to 10 It Is safe Ie to say that not more than ten lea ot of these thelle we weIn were re reci ci eel In a month tho with Ith the distribution lion tion or of our literature tI the Inquiries have steadily Increased until during th the past t thirty days day over 1 inquiries ha have been answered Through h answering inquiries and anI furnishing information we now ha lave a good prom promise I ot of securing two factories to 10 be established b by reliable people popl While these concerns will tart start out on ona a modest scale Kalf they a are amply sup supplied up plied with capital and will grow crow fast enough nough to mt meet th the demands of M this market mrk t We e ha have also aIM secured U promises ot of some ome desirable factory rador site from reliable real estate tate dealers but bat In view of lh the unfortunate nce of nf other cities that have made public offerings of bonuses and locations location we he have deemed It wise wlM to J keep p this feature In Inthe th the background tk until w we ran can Interest Intent people of unquestioned reliability Through the effort of the btu a w well known knon New York Tork firm Je Is now figuring upon t the establishment of a lar large e wool buying plant In this city II on fr for Ion All As many of r Ih the people who he plate plat moving tl to Utah are re desirous of r securing situation the bureau ha baa es an n file of I these ne name which I Is open on to member ot of t the dub club who may I le In a need o of trained help of an any kind In this way It is III hoped t to supply the need of tile the club members and at the same me II time find openings wh where possible for desir desirable able ble tItIe II seeking hona homes In JInn The bureau has many attractive II schemes to work upon during the con coning ing year yar hut hub tM these can tHo be exploited to better advantage as they are fun fully de developed The services or of Carl Catl n 1 Williams William an X new ma man n h has II hen been by It the th bureau burau and anI he I is to how actively In out thO th plans of Ih the committee Mr ha has already evinced Inet mArk marked It ability bUtt n nIhl I I this Ihl tine line and N his energy and genre are a guarantee or of th the success Ce ot of I hl hi part or of work j |