Show PURPOSE p OSE OF A 4 JiM MAGAZINE IS DISCUSSED BT B 7 EDITOR Samuel Sidney McClure Americas Foremost Publicist Tours the West to Gather Material Mat rial for Cru Crusade Crusade Crusade sade Against Vice E literature with Vi all its var variations 1 f lations its mass of information its It MAGAZINE facts J and its fiction has been served serel to the public Tn such quantities quantified the past few years that the readers have scarce time to scan the pages of even en the best magazine and und learn but little of the theman theman theman man behind the publication We W have a certain vague Indefinite idea that there must be some one on who guides this maga magazine magazine magazine zine and Its policy that the contents are not collected without reference to merit and that there must be some one man TV who ho hois is the real head but who he is or what he does does not even concern the read reader reador er or Unlike the majority of or great artists the tho editors of or great magazines prefer to keep themselves in the background Their work speaks for tor itself and they are happy if the results of or their genius are re approved and it makes little difference to them whether or not they are given credit for forthe their the r work Of or thIs type of or magazine ed editors edItors edits its is S S McClure who is at present In Salt Lake I Is Always Moving Active Acte energetic hustling the th man be behind behind hind one of the greatest of modern mag magazines magazines I is always on the go Ills His editorial policy r is to find out He lie Is forever investigating investigating forever r looking into things for He travels about the country constantly keeping in touch with Uh current events and happenings in all aU parts of the country as wen well as studying public opinion opinIon ion and arid civilization In general generalA As A an example of Mr McClures person personal al tours of investigation his Jils present jour journey journ journey ney n to t the west is good He went from New Ness York to Philadelphia from thereto Indianapolis then to Chicago Omaha Denver and Salt Lake He lie leaves heaves to tonight tonight tonight night for Boise where he ho will spend a afew few fow days das studying the ease casa as and from there will go to San Fran Francisco Franeisco cisco to learn by b observation of or the labor tabor and the political situation there On his return he be will go to Los Angeles then east cast by b a southern route through Galves Gales Galveston Galeston Galveston ton to familiarize himself the more thor thoroughly thoroughly thoroughly with the thc Galveston system of mu municipal municipal municipal government Familiar With All Topics On every special topic scheduled for I discussion in McClures magazine Mr fr McClure has a corps of trained experts at work but in each cach case ease he himself Is 15 probably more familiar with the general scheme which he Is la investigating than any of his men Theoretically the editor of a great magazine should know everything he should hould know all alt phases or of ancient ancl nt and medieval history and at the same time be beup beup beup up to the minute on current events he should be ho a trades and a mas man mast mantet tet t t of all sciences Although it Is II impossible impossible sible aible for one man to have liase a perfect knowl knowledge knowledge edge of everything nevertheless to a aper per person person son of average intelligence Mr McClure s ems to tf come as close to this criterion as asis asIs asis is possible Mr McClures M Career The editor of McClures magazine Is an affable person to meet an entertaining conversationalist and remarkably well informed on all phases of or public ques questions questions Mr McClure from Scotch Irish stock He was born in Ireland 30 Q O years tars ago and ond came to the United States when he was 9 3 years old beginning his I career in the tho midst of the stirring times of the tho reconstruction period He lIe was as grad graduated graduated I from irom Knox college Galesburg III Ill with honors and Immediately entered the th journalistic field as editor of oC the Wheel Wheelman Wheelman Wheelman man a magazine which later hater became i Outing and under that name Is still I in existence Early in life Ufe he lie the theS S S McClure Press syndicate which has always been a 1 medium me lum through which some sonic of the very vr best of or modern literature was put before the public In Mr Ir McClure founded l McClures magazine He began on a modest capital I and immediately after It was launched the panic came and it was with considerable I difficulty difficult that the periodical weathered weather the gale Today Toda McClures magazine r ranks with the best literature produced in the country countI and is a prominent factor facto i In shaping the politics of the nation standing as a it always has for the best host and purest In politics and a reformation of ot the thc methods of or campaigning prevalent with In explain explaining ing the policy of his magazine Mr Mc Me McClure It Clure said Policy of His Magazine McClures magazine is as essentially cs a aI Utah publication as It is a New York periodical It happens to be manufactured I In Ness York but it really Is a magazine for tor the thc country as a whole and not nt for forI any particular section or r locality Its I mission is 15 the betterment of civilization I It Is our purpose to deal with contemporaneous contemporaneous m topics of general Interest that tend to show movements of the great mass of the people in a certain direction For example the present pr Sent topic before the public is the appalling disregard for law on the tho part of the cit elt citizens of the nation as a whole This ap applies applies I plies In an equal degree to Mr Ir 11 Rockefeller ler and to the of or the south to toAbe toI toAbe Abe Ruef and to the mob that is inter interfering Interfering interfering I fering with wIlh the street cars in San Fran Francisco Francisco Francisco cisco To Arouse the Citizen It Is time for a public awakening in inthe Inthe Inthe the cities of or our laid and It is the pur purpose purpose pose p se of McClures to to arouse the citizens to a realization of or the lawless lawlessness lawlessness lawlessness ness prevalent nt and to take measures to prevent it This will mean a reformation in i our cities In many of them almost a ar revolution r It Is a fallacy to say that the cities are governed as well as they the care caret caretA t to ta tA t i be boo h n The majority or of the tho th people want t to ta tA t i be boo h n The majority or of the tho th people want bean I Ian an honest administration of f law and order but the tho machinery of municipal govern government government government ment Is I so complicated today in almost every city cIly of our land that no one can be beheld beheld beheld held responsible for the wretched condi conditions conditions conditions that prevail and the real rulers of Pity It the unscrupulous grafting politicians who control the political machines but hold no political position are tre the only ones benefited Americans Amerl ans are fond of boasting of oJ their great civilization which it Is maintained te Li I the highest type in tho the world The spirit shown is a good one but are we sure of or the truth of ot this statement Let us ua see It is startling but it is true that the thc murder rate per million population is twice aS a great grat in the United States as it itla itis itI I la is I in any other country on tle globe In Spain ana and southern Italy Hab hotbeds of Crime and particularly I of murder there thero are but half as many Inan murders for tor every million of people as there are arc In this land of ot ours In Canada there are only as many murders In the ratio of ot population I and there t re are arb unheard of ot In three years In America there are more murders per million people than in Scot Scotland Scotland Scotland land In a century Australia was origin originally originally originally ally peopled by English convicts yet et In that country there are hut the murders there are in the United States S tes I In Japan England Ireland and Germany I there are only as many as here I and so on through all the countries in the I world you will find that a larger percent percentage age of murderers claim protection under the American flag than under any other otheron on the face of or the earth Municipal Government to Blame The responsibility r for this appalling I situation lies nowhere but in our j I I clout clent city governments The saloon aloon and the brothel operating with unbridled li 11 license license cense cease fostered by b the thc politician protect protected ed by b the police are arp th direct cause of ot this condition The vicious degrading in influence i f fluence of ot these places on the tho youth of i I our country brings them to but Jut one end I i and that thit is crime Murder Is an important as well as lis t a dreadful thing in any community and anti for that reason it Is given more or less l ss at attention attention attention in public prints I have heard It nid lId that th the eiven riven to mur I ders in this l country C U has a tendency to in influence influence i fluence the minds of certain classes to toward toward toward ward following this example I am not prepared to say sa whether or not this is true but I do know kno that in Europe where murders are not nearly as prevalent as in America considerable more space is de tie devoted i voted to the commission of a murder However it is my m belief that the ac accounts accounts counts co of r crime that appear in the yel yellow yellow low journals of the United States Stairs must bear with them a vile lIe and degrading in influence influence fluence Attacks Saloon Evil To ITo the lawlessness of this country cor corrupt rupt rapt politics contributes a great deal class hatred developed by b labor strife adds much reprehensible capitalists by b their methods still sUII more but It seems to me that down close to tho the root of the tIle entire trouble troubie lies the saloon evil With a view to setting E before the tho public the broad extent of this th Is corrupting influence McClures has begun a series of I articles on the saloon and its attendant evils elIs One of or the great difficulties In editing a modern magazine is in gauging public sentiment and determining to what ex cx extent x tent if any an the history of the country count is isto isto I Ito to be affected by current events Occur Occurrences Occurrences are rire deceptive Happenings that are arc arcIn in the public eye ee today and which seem s cm to stir the people to intense Interest may maybe ma mabe maybe be forgotten In a fortnight It Is against such things that the magazine editor must guard McClures proposes to deal only with those events which are arp going to af aC affect feet the thc future of or the country Often we weare w weare are mistaken and topics are arc touched upon up on I in special articles and editorial comment nt In the magazine which it develops have no political or historical significance It Is for the purpose of or determining to what hat extent the labor difficulties of the west are going to affect the tho stability of the nation that I am making this trip tripi i through the west I am now going to Boise to get et in touch with the situation there The trial will probably be lie e bandied by J McClures be because because cause I am under the impression that it will mean the development of or certain so socialistic socialistic tenets which In n some sonic quarters I may take an anarchistic turn In San Francisco the present situation may ma be studied for the purpose of or com corn comparison parison with more fortunate cities We WO 0 can only on know whether or hot we are in ina Ina Ina a state of progression or retrogression r by b comparison A life Ufe work ork that would Tie he hethe e ethe the most valuable contribution to civilization civilization I tion that has ever been b en made would be bethe bethe bethe the comparison of different countries in inthe inthe inthe the world with respect to their advance advancement advancement ment mentI I City Rule Here and Abroad I uTh The Tho American system of city cU govern goern government government I ment is copied after the tho European plan but the system works much better over I I there than it does here In Germany for forI instance the board of assembly assemblymen I men are ar the foremost citizens of the com corn community the other ther half are salaried d ex experts experts x xI The mayor ma or of or the city cit has long I training in that office He begins as mayor of a village A larger place wants a mayor and if It he gives satisfaction he be I may be selected He lIe goes on progressing I each time going to a larger r town until he is mayor maor of or Berlin The Th strong S central autocratic govern government government I ment meat in Germany makes this form of gov government go much more stable than It other otherwise otherwise t wise would be In England the theold old traditions traditions I of the people make the municipal I government fairly good although over there they also have hae their troubles The I English a hundred years ago fought out most of or the principles that are aro just beginning to present themselves here herc In France there has been b en a period of ot retrogression beginning with the thc obliteration of the traditions the sec second sec bee second ond empire I uA A good way wa to compare comparo the civilization i of the country Is by b the cabmen In Ger Germany German many man you ou pay nay the fee recorded on the I taximeter of oC the th vehicle and a small fee to the tho driver and you are arc treated with deference and respect In England the I cabby Is a joke and his humor finds a I place in the drama and fiction of the day t I In France the cabman Is haughty haught and ar air arrogant arI while in New York you are utterly I at the mercy of ot the driver you have haye I nothing whatever to say sa about the way I p you vou are treated |