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Show MORE CHICAGO NOTES. , (Iti T. KlAb COHiKrri'.-U' -'Cr.) t" CiiK'uo, '-April .VIS" I. Bccauso a man owns an 1 controls a littlo newspaper is no reason why ho should p'.ay the knave and fool combinedfor com-binedfor in tho outcome- they are nearly allied imagining tho world an oyster to be gathered in by craft as well as opened. - A' tit there .'tiro too many such to tho disgrace of journalism. journal-ism. To-day I had business with a prominent railroad oMicial, among other things to collect an advertising account. The bill was for one hundred hun-dred dollars, tho regular IIfoh.u.d rates for the space occupied. While-engaged While-engaged with th-a gentleman ft country editor camo iu, who conducts a small weekly newspaper in a littlo town through which t'n railroad passes. He, too, bud an advertising bill to collect; and the space oceu- pied was the samo in bis weekly as in tbo Herald daily, and for tho samo length of time; but his hill was just a hundred and lift y-six dollars! Our railroad friend stared at tho figures and glared at tho man. "Why," said he, "here is tho Salt Lake Her.v!.d bill for the same space and lime in a daily paper; and you charge over fifty percent, more in a weekly ! " Sitting in tho privato office, the conversation which occurred in the outer office was distinct enough for me to catch almost every word. "But'," responded tho country editor who was alter the oyster, "consider tuo circulation." " Circulation !" ejaculated the man of locomotives; "why, sir, the Salt Like Herald has five times as many readers as there I arc peoplo in your town !" And the editorial individual, not having a contract, con-tract, was compelled to leave with the bivalve unopened. He bad, as it transpired, received tho advertisement advertise-ment from a gentleman previously in ottiee, to take bis pay in traveling; but passiges obUiued in this way are not so fashionable nor so numerous as they were some time ago, and therefore ho concluded he wouM apply for a littlo inency. Figuring what the cost would be for the space occupied , by the road for one insertion, he.. uiuUipliod it by fitly-two; and presented the bill, hoping hop-ing to land a H it, but was unceremoniously uncere-moniously landed himself.. , There is I'M much of this kind of fr.uidjlcnt dealing on the part of newspaper men, and the astonishment is, that in business communities it has llour-ished llour-ished so well; for business men generally gener-ally look sharp, nut merely after the outlay of moucy.biit after the returns likely to come from it. No doubt this same per&m would sell apace- in his columns to bo occupied the sa-ne length of time, for le.-s than a fourth tho amount of tho bill he presented today; to-day; but here was a c!ui ce to fix his rate, and he -'i-.l fix it! . When a. new-paper publi.-jluv ijit ddinhes, vv pretrials Uj establish, a li-t of rale.-, and pays no further regard to it nioru than to charge full, with a percentage added, if au opportunity offers, and will make special terms with every advertiser that "heats 1 im down," taking almost any oiler rather than miss an advertisement, business men may be satisfied there ria something radically wrong. The paper must have a very low circulation and cannot can-not be meeting expenses to begin with; else why should its publisher do wrong to his own interests and act dishonestly by others? If his paper is1 on a solid ba-is, ami space in it is worth a certain price, lie does wrong to himself by taking less. If it is not worth the price askc.l, lie is dishonest in asking that price; and if it is worth it, he is dishonest to those who arc required to pay the 2ui'l figure, when discriminating in favor of others, with no better claims upon him, who "beat .down his. prices.'-' So much on the ethics of newspaper advertising, which should provoke thought on the part of advertisers. Anxious to chronicle anything tha is likely to interest the lady readers of tho Herald, I will inform them of a new "wrinkle" iu hair-dressing that is, new to me. Some time ago it was tho fiishion to tike a littlo templo lock and give it a handsome twirl on tho temple, whero it lay as simply elegant as the erudal appendngo of a favorite porcine, a "spit curl" on oitber side of the face more attractive than that special ono by which Senator Sena-tor Conklin is so leadily distinguishable distinguish-able in any f Mat. Morgan's political cartoons. Now it is "the thing" to brush the aforesaid lock forward towards to-wards the lop of the cheek bone; and where the hair is of the proper hue, it is as ornamental as a couple of small dark horns would be starting out from near the eyes of a favorilo tortoise- shell labby. By the by, I hoc thai sonic jolly compositor, in my "hiut-t to travelers," travel-ers," metamorphojed the nami of friend Sailor, of .the Fremont Jlu i.su, into "Bailer." It is a libel on humanity. hu-manity. The genial host of the Fro-montdiuing Fro-montdiuing station is Ai frank ai a sailor, as cherry as tho jolliest tar need to be, and, to ijuoto Dihdin for tho nonce, is "every inch a Sailor" by name. E. L. 9. |