Salt Lake Herald-Republican | 1920-01-18 | Page 27 | The Moreland Truck Comes to Salt Lake

THE MORELAND TRUCK COMES TO SALT LAKE Enterprising i s a Young Garage Men len Make l Important ImParts nt Announcement An An- in iu This Issue F. F E E. E Jones and F. F L. L l Firth Fifth South at Second East street proprietors proprietors proprietors of the Yellowstone garage garag ex- ex air service men skilled in gas gan arm army motors and all manner of oC gas vehicles the tho Moreland truck a pow power or announce wagon waS built In Los Angeles for Cor dynamic western men Speaking of or the merits of the Moreland More More- models of which are ex expected ex- ex expected land the first February 15 Is a s member member member mem mem- pe ted hero here by ber of or the firm said Much of ot the west is not a L good roads paradise paradiso for tor motor trucks and western commercial vehicles vehicle are called upon to tot i do many things thing Impossible to underpowered underpowered under under- powered units I A lOA motor truck may b be designed nc for tor general eastern use and Its makers i t imay honestly believe that Its satisfactory may and on the streets streets- tor tory tort performance highways of or eastern localities will be elsewhere Tho chances arc duplicated however that such a n truck shipped to toa to toa a western destination will wIn be assigned which the to work under con conditions of ot designers and makers had no conception conception concep concep- tion and I it t will bo be found be-found found oun weak In axle axe tion of or In Insufficient inefficient In- In spring and frame cons cans sufficient efficient horsepower der er capacity In cooling possessing inadequate power pow pow- er control duo due ue to tJ faulty Slon design esl n and location and subject to frequent frequent fre fre- re- re quent with consequent loss of ot mono money owing to service parts b being loca located te several thousand miles a away a p. p With a full knowledge c of tho the above aboe facts an and a realization that those conditions conI conditions con con- must bo met tho the Moreland Motor Mo 10 I tor Truck company compan started its manu manta manufacturing career eight ht years ago o fully I determined to des design n and build a IL truck that would successfully operate un under er I all the varied aried conditions to be bc found found in In Ca California 11 Since that time me It has pioneered many of the present day c essentials to proper truck construction and operation opera opera- tion ion viz E Economy in the tle use of fuel Is as assured as- as sired In the Moreland distillate truck But while assurance of ot fuel uel economy isa Is Isa Isa a big factor In tho the selection of ot a n truck tl that at which concerns the buyer most of all Is absolute dependability n an assurance as ns assurance as- as that lint there thero will be no condition n of or altitude c mountain climb or desert s t troad road that will not bo be possible