| Show y I I j V i it i U 4 An Open Letter I. I j. j 5 To Jo Salt Lake i t r. r Advertisers t a i o f J r. r A 4 T The e Advertisers Advertisers' Responsibility in Trouble breed Using V r ing Publications r I U f i Extracts from an address before the New York Convention Conven Conven- V y lion tion of or th the e e Association of or National Advertisers on j December by B B. B C C. C Forbes of or Forbes Magazine p- p We We have bave lately seen brazen attempts to r raise se the red fl flag at the head of processions along the ost famous avenue I i in America How much did the money some of you spent in trouble-breeding trouble publications contribute to the hoisting of these red fla flags s 1 publications You who sh strengthen and support and encourage publications wh winch which ch grossly mislead the public which incite revolution u which inflame ill will ill will against a business and capital are more guilty and more lore condemnable than the scatterbrains who swallow swallow swallow low low what these publications publication preach reach for you are arc educated and they are not You I reply perhaps indignantly Are A r c we expected to set ourselves u up as censors of every publication in America 7 Everyone IJ of us I if f we are to fulfill our duties as decent citizens must act as censors every day of our lives We Ye pick and choose our hats our shoes our suits Why therefore in the name o of common sense sho should ld you not be expected to to exercise I discrimination in determining how you ou shall s spend lend your money us as advertisers t w You buy buy circulation n Sometimes you vou make that sat state state- Dent with a to tone e of finality as if that settled d the whole question M My illy y God you can buy ur poison Olson You can buy buy- rotten eggs If you buy circulation whose net effect is to sap and r f undermine the whole fabric of business you are arc unpatriotic you you are disloyal you are not even showing good business sense for if unworthy incendiary trouble making publications gain the throughout t the country they will make enough converts converts con con- verts to fear down the whole business structure and strew strut the theland theland land with the sort of thing a y we e see rampant in Rusia Rusin t t. t v These thoughts have occurred to every good citizen in f r America and it is a L matter for universal rejoicing to see sec how sternly and inflexibly the American public is putting its judg judg- judgment I 0 ment meat into execution Those newspapers which have made muckraking muckraking mucKraking muck- muck raking a business which have resorted to blackmail and swindling swindling swin shin i dung g to raise money which have havo resorted d to every device for t. arousing and inflaming a tho the popular m mind nd now find themselves I g A r r suddenly cast aside by both advertiser and subscriber On the theother other hand baud those newspapers newspaper which stolidly upheld the principles 1 I of good citizenship find themselves rewarded with gains in L s 1 business which are arc be beyond precedent 1 t i E. E tl V VS Salt Lake Lak City being a an especially enlightened a city eity staunchly staunch staunch- It l ly American to the bone sane and sensible in its attitude toward men and things has shown its approval of good citizenship with unusual emphasis x D I. I V i. i 1 I The rhe S sane owning property depositing bank job-holding job elements of the have ha rallied about t v t. work willing population abo THE HERALD to such an all c extent that THE rUE HERALDS HERALD'S gain am in t L circulation is is one of the most astounding records in the history y I of newspapers nel In the l lG past past s six iX months THE HERALDS HERALD'S gain In ill G Cilc circulation Gl has been nothing nothing- short of m marvelous Sixteen thousand homes added to THE HE HERALDS HERALD'S big Ll circulation 1 C Ce in Salt Sat Lake Lal Cit City l and nul county alone e Tho HERALDS HERALD'S record breaking gains in circulation and Advertising will be bo reflected during tho year car 1919 In the tho news newspaper d will bo be mado made itself Utah's fair ani and no newspaper paper that wl will l embrace r d t more surpassing thAn over ever before before a newspaper the total universe of or human Interest It Pays to Be S and k fair Square c t e I t k |
