Show ORPHEUM HOUSES ADOPT ARTISTIC NEW TRADE MARK Circuit V Will ill Use Effective Design of Black and White hi te An advertising trade marl mark Ion long fa familiar a.- a. to Salt SaIl Lakers becomes ec a l th thing lor l of or the past llast toda today when the Orpheum circuit launches its newest publicity device dc in the tIme form torm of a new brand trade mark Since the organization of the time bl big circuit of or variety houSes house the trade trademark trademark trademark mark has huts been a no sort of or hand back script Us UR Ml thousands of or times es It Itha ha has become a familiar sl sight ht in the tho newspaper columns whore where Orpheum vaudeville Is played and has been recognized recognized reeo rec ree- o at a fL glance a as the time Cort forerunner of the weekly vaudeville menus Mpr spread ad adb b by 13 house houe of Orpheum The rhe now nov trade mark Is 19 the product of or Managing Director Martin Beck who decided recently that the old mark had hail outlived its it usefulness s and that the circuit should exploit a new one which would easily catch tho the eye The rho matter matter mat mat- ter was studied out omit with Mr Becks Beck's I characteristic thoroughness and an ar artistic artistic ar- ar I trade mark marlc evolved Tho The mark marl consists of a circle hearing the words Vaudeville Vaude with witha a n block containing the tho word Orpheum dividing the circle in half halt with the Supreme occupying the thc upper part of or ortho tho the circle over O Orpheum and Vaudeville Vaude ville yule occupying the lower portion The Tho letters In the circle are arc black on white and nud the letters of oC Orpheum are arc white on black so 80 that the reverse re o effect in increases increases In- In creases th the attractiveness of ot the design |