Show Concentrated Results At t the Minimum Cost There was as a time when when advertisers n advertisers went down a adark and circulation 1 without dark huik alley purchased any method of checking checking- results In those days the advertising salesman was was' the prototype of the circus circus circus advance e agent lie agent he worked on the tile theory that the American people like Jike to be humbugged He Tic ran wild with ith extravagant statements bonuses rebates and special discounts with the usual result resul the result the t-the the ad advertiser cr and the newspaper lost money and the advertiser lost confidence in the newspaper The rhe legit legitimate advertising game ganIc of today is to pro produce uc business at a It minimum of expense That Thatis is js why so EO many of the len loading leading ing local advertisers have I transferred I the lie major portion of or their advertising to The hc Herald They want nut concentrated results atthe at the minimum cost and tile they know by bT actual test that t the SO per pel cent homo circulation of The Salt Lake Herald is tho tito best buy Luy in iii Utah today r J. J I |