| Show 1 I r J 2 J J P J I l l rr r t. t l 11 r I r p r j jp t p r a I r tJ I I J I r fJ A t f I f r A a J l J 9 w I f I r t t iA r r fJ f J r rr f I 1 I w. w t A I r Ii True and Am zin c o 0 I Story obil f l I I 1 I w J as d a E orce rn In A merie l. l It I I t f t. t 1 1 4 t I i p f S f r L I I r t I I II II E t inn i IIII II III v n 7 r J N Ly J Tims U lUJ 0 O 0 YOU KNOW V that now there arc are motor vehicles in in use or orD orone one to every twenty persons in the United States Done D In these cars twenty five million million mil mil- lion p people ople one fourth of the PoPulation population population pop pop- could be bc transported I IF miles or nt ore in in a single e S day Only r the first filling of AN gasoline would be needed for the journey CHEF Before the war produced unheard of conditions conditions condi condi- U tons it is not astonishing that people had paid p PUBLIC ELIC little attention to these matters and had not SERVICE analyzed the usefulness of oC the automobile The manufacturers themselves believed their splendid sales organizations to have been responsible for s their marked sal sales s increases increases when as a matter 3 of fact the motor car had come to fill a demand which h had d existed for centuries But now we have stopped to analyze the food t we eat the clothes we wear and the time we can save How then does docs the automobile fit into this big plan Who uses it There was only one way to find out definitely and that was to ask the people who owned and operated cars This was accomplished by getting an expression from every man who purchased an Overland Overland Over Over- land car in 1917 showing shoving the thc occupation in which he was engaged This information has been tabulated in classifications classifications classifications clas clas- by trade to conform with the thc census figures Investigation Proves Usefulness The result of this investigation when n charted showed some in interesting figures The first one is that this survey indicates that ov over over r SO sq p percent cent of automobile use is for business purposes i 1 The next great fact gained at a glance was that themen themen the themen men whose business depended upon covering a great deal of ground in a short space of time were were ere its largest pur pur- ch chasers sers While these figures apply only to the 1917 production of Overland cars we feel that we may safely j assume that approximately the same divisions by trades are applicable to automobile automobile automobile auto auto- mobile ownership in gen gen- eral We Ve have therefore assumed this to be the case casein casein casein in our conclusions Shall we ve expect to find r automobiles in th the city ti alo alone ne t Look at the first occupational occupational pati nal division of the The combined dally daily travel of oj all chart The great American Amer Amer- the automobiles automobile in t the e United i ican an farmer representing States State represents represent a distance o of oj 33 2 0 of the PP population o o othe of f world 1600 1640 times around the the the e coun country t ry b bought ht 3 10 I of the autom automobiles biles last year year year- YearTh The e e- e farmer is buying automobiles because they i have done more to li lighten labor Tabor and change his entire plane of living and doing business than any other invention invention invention tion since the harvesting machine V Motor Cars Sa Save e Food The government estimates that it requires five acres of ground to support a horse On this basis assuming th that at each automobile on a farm fann replaces one horse the automobiles automobiles auto- auto mobiles in use on farms today alone release more than acres of land land sufficient sufficient ent to support 3 3 1 million million million mil mil- lion people In th the business of farming arming the automobile has become invaluable With it one farmer can raise more products and reach more markets I It t helps him to make up for forthe th the depleted labor supply and at the same time aids him himin in cultivating more acres himself more intensively The bushel of wheat in the granary is not doing any any good until it gets to the mouth of the fighter This requires trans trans- And here the automobile not only helps to raise raise more crops but transports them as well welt I r r. r So the the motor car is helping the farmer raise more wheat with less men carry it to the markets and buy I Inot more government bonds with the proceeds which could not be his without the aid of the automobile In harvest time a needed repair part no longer delays the farmer His His' son son daughter or wife quickly goes gocs to town and returns with the needed l part in so short a time that the delay is negligible But think of the change it has wrought in his daily life Pass these machines on the way to and from the city markets loaded with butter eggs produce an and perishable products ts The automobile has made the farm 30 miles from town with the use of a motor car as valuable as the one 5 miles away that depends I I upon the horse x l G. D 0 ICAL r N r AGRA AGRICULTURE T UKi 16 FORESTRY ANIMAL S CE HUS HUSBANDRY AI TD 2 I RAA F a o of J f ti 0 Q I v O 0 o n i A 0 Increases Value of Farms Farms' You need only to refer to any government go report covering the increase of land values to see that the total amounts to millions of dollars on both farm and suburban property The isolation of the country is gone and in its place have come the educational and market advantages of the cit city more contentment on the thc part of the farmers farmers' fam fam- The combined advantages of the city and the country belong to the farmer armer with the motor car It is no longer a matter of the farmer fanner being able to afford an automobile he can no longer afford to be without one For the farmer without an automobile pays for it whether r rhe he buys it or not Again the II trade trade classification of the chart shows a large percentage of cars owned and again the cause For this division is comprised largely of salesmen This classification classification classification clas clas- embracing 95 of the pop population lation owns 0 of the thc automobiles These men have found that with the aid of the motor car they can make themselves much more effective in their work Obviously s salesmen in these days davs m must st m make ke themselves more efficient Ilan Many 1 y a salesman n nis is adding to his territory that of someone in inthe the service i I j asked one of the greatest and and- most important food concerns in America what the motor car m means ans to them in their business A Time Saver for Eor Big Food Concerns Their an answer e was typical of the saving in time railroad d facilities and man manpower power that the automobile is making These Thes people told me that tha t the salesman wi with th an au automobile automobile auto auto- to- to mobile could cover from 10 to 20 more ground In the city the salesman can call on the trade more frequently In other words the automobile is the equivalent of 10 to 20 extra man The motor car has been an invaluable aid to m men men n in prof professional service as is shown by the fact that in this classification representing 44 of the population 73 of the automobiles are owned Here in this hg highly i important important important im im- im- im occupational division we find the physician called out in the middle of the night or speeding to save a a life by prompt response to an emergency call Ve We also find him taking care of more patients over a wider area to tomake tomake tomake make up for some other physician wearing the uniform of the arm army the navy or the Red Cross But wha what of the country preacher He too is going about using his passenger car to minister to the wants of his congregation increasing his Sunday attendance and helping in a thousand ways taking faking the place of the cir n DOMESTIC QI STIR 33 2 AND B AGRICULTURE PERSONAL V f ERICE ANIMAL A 99 A Mr MINING NINO 25 TRAM 0 TG AND ANID TRADE I CHEMICAL SAL to INDUSTRIES 5 RIF S n o v 2 suit cult rider b but t using his automobile in his mission of oC Iner mercy Like Likewise ise the the lawyer the judge the college professor all find that the passenger car helps to conserve time in their duties Another significant fact is that the classification Public Pub lic Service shows that comprising as it does 12 of the population it contains 16 10 of the automobile owners owner This branch is composed of city and county officials mail carriers and men in the employ of city state or national government Many lany of these men must cover a wide arcail area arca in ill their duties and it is here that car is helping Helps to Speed Up Industry The manufacturing industry affords another of our vast resources This classification covers the factory owner contractor baker blacksmith and their operatives This branch represents a total of of the total population of the country and yet shows only of the automobiles automobiles automobiles automo automo- biles owned Located in the cities industry is not so upon the automobile and still every motor car in this great branch is doing its part in speeding up production In the business business busi busi- ness community having 1000 automobiles it is safe to say that each one in service will save an hour a day This would mean that such a community is working days ahead very day Carry these figures to the registered automobiles in this country and it means that the nation is working days ahead every day in time saved Or compute this into man power and it gives America the extra services of an army anny of men at work every day Do we need this extra effort now Sixteen great army cantonments to house almost a amillio million millio men the ordinary accomplishment of years were built in ninety days This was accomplished by crowding an immense amount of energy into an inconceivably small space of time One of the largest contractors told me that it could not have been done without the aid of the automobile To haul the nails used in the construction of these cantonments alone would require the combined capacity capacity capacity ca ca- of ton five-ton motor t trucks One Hundred Million Horsepower at Work Work The total horsepower used to turn the wheels of Americ Americas America's Americas America's Amer Amer- ic ica's s 's industrial plants is only Balance this against the horse power of dl time saving energy represented by the passenger cars of this country alone For the busy man the thc automobile practically makes the whole community his office building where he may mayy go f I t t. t from one business engagement or meeting to another in his motor car almost as easily as he steps across the hall Under the heading Transportation are included all aU of the managers superintendents foremen and employees employed of the many public service service corporations of the country country Here we find the railroads telephone and telegraph com com- panics and man many y like occupations They represent 69 of the population and own but three per r cent of the auto mobiles The reason for this small smal rr percentage of car owners is at once apparent as the bulk of the business of these men is over various various carriers of the country and here the automobile is not so much an essential to the conduct of their duties I Mining Minutes With the Motor Car CarThe CarThe j The next census occupational division co covers vcrs the min mining mini ing quarry and well oil-well industries including owns owners superintendents foremen and operatives Here we found foun that while this classification represented 25 of thi population of tho the country 21 own automobiles This occupation is not one which must necessarily cover i F j wide area Yet every hour and minute must count for fop all of the products are vitally necessary in the W war program 1 I It t has been estimated that we have enough coal and crude oil underground to provide amply for even the th needs of war for hundreds of years but these products must be mined piped and transported to keep the fir firof fire of industry at full blast Time is therefore an essential and time saving of paramount importance Here we must mui must mine minutes and here again the automobile is helping n t J JV V The next two classifications are composed of hotel hota proprietors restaurant owners house boarding-house keepers keepe clerks and employees Here if anywhere we might expect t tto to find the passenger cars used almost wholly for recreation But while these two combined classifications classification represent of the population only 39 30 of these people arau are ar au automobile owners i s survey surrey of the automobile and its many and diver divert diverl uses only serves to strengthen the conclusion th that t tit it constitutes the greatest transportation force in the world A force that is more needed in the war war- than any other For only a few months back New York harbor was jill filled with vessels loaded with materials vital to the war n needs of our allies j. j I Transportation Transportation-a a a World Need These vessels as badly as they were needed could not not proceed could not help to lessen the congestion m in in Ne NewYork New Net York fork terminals because they had no coal The situation was so o grave that colliers from England came a across cross the Atlantic Ocean to bunker 1 these ships This serves r to emphasize the Assuming that tomo bU one io hour d day tance of transportation of saC one a J the total time e which the automobile is one of the great contributing saved j J factors T an army oj of 0 men 1 TT j L v r xi Under t the c rulin ruing g of the h e at work work t tl l I- I Fuel uel Administrator all irk irk- in- in every fl d da day Compare dustI suffered a five-day five th this the i shut down for the lack of 1 total number I coal This could not mean oj of men in ser ter that the United States was vice lice today jj i q short of coal but that the speeding up of industry on ip the war program had destroyed the balance It was ag agai again n. n U transportation that was needed We Ve simply shut d 11 ou output t long enough to allow the carriers of f the countrY to catch up I r Compared wit with the Railroads The estimated possible annual passenger mile mite service serVin of motor c cars rs is about abou t as compared with 3 oo-J oo t passenger milesa ted to our railroads railroads ads Thes These I multipliers of energy are traveling miles a da day the equivalent of 1600 times around the world Man Many Manya j a nation has been conquered not for lack of bravery braver o ot fj men but for the lack of transportation We Ve are f from our bases of supply than any warring nation This nation must devote every ounce of energy to pr pro produce l duce more food more munitions but with the enormous I increases must come more transportation more done I tf is I less Jess time We Ve cannot go o back to the days of the arr ami mule mute and and pack saddle the prairie schooner and the 0 On Ond d boss hoss shay Speed speed and more speed is the cry cry A An n. n America answers with her automobiles t automobiles automobiles' t greatest transportation tool the greatest aid to person persona person efficiency in the world |
