Show NO SHORT CUT TO VICTORY SAYS CHALMERS MAN MANNo Toner Declares No Made Will in Germany German Y Peace Satisfy U. U S. S By T. T J. J Toner Sales director Chalmers Motor Co The following article Is contributed hj hy hyI I Elliott t C C. Ta Taylor lor of the Tn Taylor lor Motor com company pan local distributors distributor of the Ch hat I- I mere automobile the ther article r having ha been sent Rent to Mr Ir Taylor b by Sales SaleR Director Toner foner of or the Chalmers Motor company n America demands the genuine old old- priced high peace not made In German Germany And that means there Is IR no short cut to victor victory If IC in hee heeding lIn these demands the gov- gov O continues to insist on a l slacking of or manufacture the automobile Industry industry Indus Indus- tr try must respond But nut such a drastic c order Immediately m lIn tel Increases our 0 overhead over o 1 head expenses and a raise In price Is Inevitable ble It should be made clear that such a n ralso mise Is no arbitrary action on the part of or the manufacturers The Tho public should un understand that such sueh a move Is but the natural ico o of prevailing condi condl- The government o at Washington ton has plenty of or money raw materials material are abundant hut but but labor Is 19 at a n premium There has been a drainage o on man power tho the world over ovea and hero thero I la is a serious shortage e of or working man power in the United States The great reat Maxwell plants could readily readily read read- II ily maintain normal production and at atthe atthe atthe the same time Ume turn out tractors for tho the go government nt The highly efficient Chalmers Chalmers Chal Chal- mers merR factory factor could easily keep on at maximum product on and atud still manufacture ture tire vast storehouses of munitions for Uncle Sam Both of or these things could be accomplished accomplished accomplished perhaps without affecting the supply o of money or 01 materials materials hut but not noto so o with men It is man power that the government seeks to conserve Motor car production at anything less than maximum quantity must force lessening prices upwards Therefore a 3 of ot production Is the most compelling factor which automobile builders h have he e to con confront t this year ear Slackening of output means that 1918 quality must sell at nt the quantity prices prices of or 1913 or maybe even en as ns high as 1 1 In other words word the manufacturer must go 10 back to th the tho period when fewer cars were vero built and higher prices prevailed To this penalty for Cor curtailment must bo he added the present day scarcity and price of or materials and anti the Inadequate supply of or labor laLor For those these r reasons as asa asa asa a part o of the lie problem to victory Ictor tho thu automobile Indu Industry tl may have hive to accept such or orders erR with nil all the attending problems problems lems of decreased production and anti in increased Increased increased In- In creased price A year ar ago few would have believed that tho the peace loving Industrious American AmerIcan American Amer Amer- ican democracy would or 01 could adapt it itself itself It- It self IcI to the rigors and sacrifices of or war var But the tho spirit and accomplishments or America at war will wilt go down as al one of or orthe the sensations of oC the twentieth century I What hM America has done It Its third I te Jre greatest t Industry industry- has done and will continue continue continue con con- to accomplish In lit a a. proportionate degree The men that have ha stood behind be behind behind be- be I hind the automobile Industry In the face of or panics financial flurries and antI periods of or depression depre are not the men to lay down today when business and victory Ictor need them most There may be a scarcity but there Is no scare among the len leaders lers The In Industry industry In- In ma may mark time but It will never ne halt Sales during 1918 attained new neT hl high h records Thero There will be two and perhaps three demands for or ever every car on the tho dealers dealer's dealer deal deal- er ers er's s floor HI High h prices have as yet et never ne stopped a selling Be campaign There Is not a forel foreign country that has not gone ahead buying cars and America makes Imported despite the special war time duties reach as high as 40 and 50 per cent |