Show SUCCESS COMES BY ADVERTISING I John N. N Willys Says Overland i Was Made Popular Through Newspaper Space The Overland Is frequently referred to as the most advertised of ot all motor motorcars motorcars motorcars cars and this extensive publicity is declared b by John N N. Willys president of or the thu Willis Overland company to bethe betho be bo botho tho the principal reason re why the tho Overland oan can be sold nt at a price which would mean loss on every car to the tho majority of manufacturers Mr Ir Willys points out how the widespread widespread widespread wide wide- spread advertising done don b by his company company com corn pany has made jt It possible to marJ market et the new now Overland Model odd 83 for tor so O low lowa a price as aa 1760 70 I I re recent recently y overheard a a. a remark during during dur dur- ing InK a n conversation in the smoker of a n. aPu Pu Pullman indicating that the talker be believed believed be- be Overland advertising must cost about per pcr car This of ot course cours is 19 our adVertising advertising adver er preposterous Last year ear cost per car was was' a little less lees than 2 per cent this year car It will be bea a trifle less lesa next year r Cl materially less lecZ- lecZ due to greatly Increased production The quan quantity ity of or our production I spreads all overhead o so 80 that the Item Per car is so 60 small that the buyer pays I for but little more than the actual material material ma ma- l and ond labor pluS plu a 5 reasonable profit which also because of ot quantity Is Am small all per car Mr Willys Willy states that tho the advertising done by his company compan In the newspapers has brought big results I 1 have vO all the t o faith In tIme the world Inn in n newspapers he says The daily newspaper newspaper newspaper news news- paper la Is the university of or the tIme masses maSHes People eople who rea read l no ether publications read newspapers They get th heir lr news of ot the world and form th their lr opinions of ot people and things tImings from froll what they re read In the dallied dailies And the Influence of ot tho newspaper hl In b by no means local It extends for tOl a radius of ot man many miles around the tho center center cen cen- ter ot Tho The great body of newspaper readers renders Is composed of or millions of city olty residents and hundreds of or thousands of or people who live In neighboring cities and towns and In the time countr country The vast vat arm army of ot travelers which every cl city t draws read the news news- pap papers Consequently we bring the Overland Overland Overland Over Over- land message t to tho the attention of ot tho public through the medium of at these pa- pa pers ers rs We 8 find Cind that our efforts In this direction have hove met with much success Our newspaper advertising together with advertising in other othor fields is In a awa away away wa way a measure of out success |