Show ADVERTISING CLUB TO II LISTEN USTEN TO LECTURE Illustrated Talk by Expert Will WillBe WillBe Be Presented by B 8 W WM M Mendenhall en d en h a II Th Tho mc meeting of oC the Juta- Juta tonal series of tho the club of oC I ISalt Salt Lake will be he at thC ic Commercial Commer cia cial club chili Monday night The l lecture will cover er advertising It is declared de dc de- de 1 h by those who have S seen 11 it to be bethe the hue most Important lecture on this suu- suu j Lt c ever er prepared The lecture Jecture wn was prepared II by Manly Ian II t. t Gillam now v advertising ad counselor for Cor the hue ew York Herald and for foi or forty Olty I years e rs actively connected with many of the most moat notable advertising successes in America Hc lie wa tho the first man to advertise ad automobiles In the United States Mates it was while he hc was advertisIng advertis- advertis Ing manager manag for tOI John lohn Wanamaker of oC Philadelphia that the Wanamaker storo I and its advertising nd came Into national prominence Th The lecture Mr Ir Gillam ha has prepared Is illustrated b by lantern sll slides cs Th Tho production shows advertisements adver erA from many of the most successful sue suc ce campaigns ever eier con conducted 1 In Inthis Inthis inthis this country and the local committee haM hos added some flome striking Instances of effective local advertising I B. B W W. Mendenhall commercial a agent for tor the Utah I Light Railway compan company com Coin pan pany will Ihl present the lecture following follow follow- ing lug the lie te text t prepared by 11 Mr lr Giliman except where the local examples are arc I In Interspersed I A A. sp special publicity committee is engaged engaged en en- aged in working up attendance and specially planned personal appeals aro arc heln being made to e er every r retail and general advertiser In the elt city The lecture begins begins hegins be he- gins at S |