Show RESOURCES THEME OF ARTICLE Chapter Ch ter In Judicious Advertising Advertising Adver Adver- Using Describes Riches Richest of Beehive State t IS AUTHOR I and Agricultural Mining u f Form Main Topics I of Discussion t a The ho commercial str strength n th of oC Utah uti and andl and l Is 13 dwelt dwell upon at len length th in a aI A I P entitled Intensive Advertising I Whore and How flow which appears in 11 i current og ob Judicious i sine The fhe Is written by Malcolm Mal Mal- MAI-j MAI I colm olm McAllister secretary and treasurer treasur I er et ot the thC SIt Salt Sal Lake Ad club t To o show that what is erroneously I considered a a desert or at least lenat an un- un Is endowed by nature nature na- na ture with wih marvelous riches and that these riches are aro being developed at nt a ft n L rate irate of ot growth far tal in advance of or almost every other part of ot America is if tm an in ex- ex c rpt from the artcle article It I go goes s on n to toay ay A rec recent nt decision of the tile Interstate commerce commission has lISS allowed j Salt Lake as Rs a distributing point Sal I for fOl this huge territory tho IntermountaIn Inter- Inter mountain country countr to conic come into Us Its Is 1 p Own nI Though hough only the seventh fifty sc city in population Salt Lake ranks ranIs twenty eighth el in the volume of or Us its is r S clearings tenth In It its Hs per ler capita t volume and first in H Us Its percentage r of ot gain Co for l' l the tile first third of 1912 l The bank banle deposits at tho the last call callI cal I were approximately The Tho building permits f for r 1910 1911 and 1311 11 were This is 83 per 11 capia capita About twenty five ve per cent should be added to this figure to ascertain the tho actual cost of they tho the y buildings lugs A A glanco gianco at the map of ot the tile western western west west- em ern half hal of ot the United States is 18 a superficial answer to the question queston of ot why Salt Lake has las been able to tor r Increase Us Its Is prestige e a as a br b- b tIng center more than 20 O per cen cent t tI I r i 1 In the tho last Jast five t o years Change for D Better ter I The real reason is b that though i the map has not changed the general gen gen- 4 eral cral attitude of Salt Lake Lale generally hiss has changed decidedly for tOI the tho better better better bet bet- ter and it is also interesting to note oj that this change I IB I not only permanent pet perma perma- perma nent but that it is really only the j beginning of or a n movement which J I t t. t will extend Us Its Is commercial territory ternI terri tern J I tory tony tar to the tile fullest possibility 3 2 in connection with wih the mining Industry Indus- Indus I j try the artico artcle says 1 Twenty yeara eart a ago o. o there were not more than two t o or three mining maI machinery ma ma- I chinery houses in Utah's capital city at the present time there arct are arc t 1 approximately twenty five big hea heavy machinery houses dealing dealin in f and some ome of or the greatest machinery t houses In n the world are arc represented In Salt Lake b by regular I ments U Ii To Utah Us Its mineral output and J e the production of the state directly tributary means big business the year ear round Practically every cry mineral is found within the I ct holders oC of the state and Utah ranks high In the production of or all aU precious metals The Tho rank of ot Utah l I among mon tho tue states of or the tue union is 1 second In the tile production of or silver siver 1 third in the tue production of oC lead head fourth SI In the production pf of H CO eop copper r I and sixth In th the production p ot of gold u 11 This comparison Is especially Important Im tm- 1 to Salt Lake In view of I l the fact t that at while some states I f show a waning in production of ot meals metals Utah shows a steady Increase Increase in increase In- In crease from year car to year car and no now properties Tare re being being opened on a tucce successful commercial basis every cven month The hc total mineral output I of ur Utah since record has been kept will wi r reach ach The Tho rate of or orI I production which is increasing I from to to a year has at tho the present tIme reached car a a. aI t I total of or 99 annu annually U a I Compared With Colorado U During tho the year ear 1911 there thero was as p produced ii in Salt Lake Lale county count and md S those immediately Immediate contiguous to Ita it ita j a mass of or gold silver copper lead 4 and zinc worth This Is Js nearly as much as the metal output I of ot all al Colorado do and It was produced 3 within an air line radius ot or twenty twenty- II five miles mies from Salt Sal Lake Lako Llo City If 1 this radius Is increased to fifty I miles the production tle mies total becomes approximately greater reater t than han for the whole state of or Colo- Colo p rt t I rado On coal and hydrocarbon deposits In the state he writes I The coal fields of ot Utah are arc more R j extensive than those of ot Pennsyl Pennsyl- vania anla tho the estimated coal area area be beI be- be I ing square miles or more than one half one hal the area of or the state of or Virginia J Nature atur has been no less bountiful in the tue production of or other hydrocarbons hydrocarbons hydro hydro- carbons One field neM of or asphalt is said j I to contain enough material to build builds s a roadway forty feet wide Wido around p the earth and this can be mined d I with wih steam shovels read ready for tor use I us a road rond surface with but a a. a aim sim J i pIe process of heating as I tion ton I Of OC almo almost t equal extent are arc the t Iron deposits of oC southern Utah p where raw ras' material sufficient to toI I I I feed the furnaces of Pittsburgh for or I joo years cars could be extracted with with- wih- wih I out Jut serious Infringement on tho tim centuries to come i Upon the tue American merican desert west J t of or tho the Great Salt Sal lake tho Western ester Pacific railway line lino lne crosses a field J I 1 ot of solid oUd salt sal averaging a from a nine nino I c to fourteen feet i in depth twelve J 1 miles in width and thirty miles in j JI J f length Sulphur mineral wax mleH mini min J oral eral soap and many other rare sub sub- stances are found in like 10 I g I sion slon awaiting only tile the Investment J of ot capital for their tle development J 1 1 upon a commercial scale cale l Agricultural jl Agricultural Utah Ulah astonishes In In- In 9 Utah I is now flow primarily 0 an nn agricultural state and tho the products of farm lanai and ranches dairies and arc are Increasing A 4 at a a rate which will wi soon IncreasinG ren render er tho the I I stupendous ous figures gures of mineral 1 pro pro- ducton comparatively cly insignificant In grain cram hn hay and potatoes the tho f. f countr country try imme Immediately surrounding 8 Salt Lake aJ City produced 1 3 I and In 1911 The Tue h horH J cattle hO hogs bogs 8 mules In the same area s aro val val- PI 1 nt at r I Salt Lal e Is a a. I great sheep and L wool center cetel The sheep heep owned in Salt Sait C Lake and nd nearby towns are arc IC valued at The he annual k 30 value of OC l the U 5 lamb cr Is ls about crop P 9 9 I Th The annual value alue of tho the i T iEl prOducts wOul rOul clip is he The far fat fat-au n of the tho h entIre state stat Ing In butter buter and eg eggs g reach l as 5 high lEh uk El aim s In ln Tim Tho a year car g among Imong Union monir station Lii l pictures r being is II the tho Gaul Gould Gouli staton the now story Htoo 5 nr or of l alker n nd ih the L Brothers Brother bankers club building |