| Show 11 1 w tr E. E 1852 d Six H Thousand PROMINENT BUYERS December 1916 ti will vill v ill o down do in Studebaker g go in BUYERS' BUYERS DAY history as PROMINENT I NENT On that day a few l Hours ours after tl tHe e announcement of tl tHe e new Series 18 akers from reports now in o. o c. c er 6 of the most prominent t business professional ional and public u c men in In America placed their orders for Studebaker automobiles J i includes This list of buyers is is national national- from every State in in tl th e Union an a and d. d fP t Members of the Presidents President's Cabinet Governors et Bank Presidents of States r o. o Noted Lawyers La ll U. U S. S Senators Bank Directors JO State Sen Senators tors Court Supreme Judges U. U S. S Congressmen College Presidents State Congressmen V b en Officials of Great ti Great Corporations s J Manufacturers s Famous Educators Technical Experts s i a. s Nationally Famous Clergymen Mechanical Engineers Engineers' n b sneers I Famous Authors A Blue Book containing a list of complied compiled g complete these buyers is is n now w bean g THIS IS THE GREATEST ENDORSEMENT o EVER AUTOMOBILE GIVEN ANY BY THE MOST PROMINENT P R 01 AND TIVE IVE PEOPLE OF AMERICA RICA T It establishes s Studebaker definitely as a fine car car q car a a. leader aleader lea ier in n style and ana quality i i It l Has as proved bY e ond doubt tHat tl tHe e day aay of or hiah prices PAces for fine cars l Has as fi f- f passed tr These buyers of ot Series Series' 18 Stu eoal 1 er cars ar are e discriminating e exact exacting and ana y ng they critical critical they the keenest are judges of quality and value ue their They ar are e the kind of people who have owned the higl higHest priced cars a and ana n d 2 i d cir endorsement of Studebaker cars means that the value of a motor motOI c car a r is i s not no t r r judged by its price tag v THIS ENDO ENDORSEMENT OF STUDEBAKER R CARS TRULY TRU L Y SHOW SI-I SI S the the o obvious bius v o value va 1 of Studebaker cars the the obvious quality and style of Studebaker cars 1 the the great confidence the American public c h has as in in the name of Studebaker h j the the high r standing of the Studebaker dealers dealers' organization a and its ability t to o inspire the rhe r public with confidence in e in its its its' 1 service serVIce f. f These prominent Huyers jn in in sP spending 7 for Stu Studebaker cars in in a few v e hours after the new v models were vere announced is is the greatest evidence of faith in in a product in in the history of merchandising It is is more money than the public has ever spent before s in In a single daY aay for or an automobile i 1 e of any kind at any r price 1 l lr r o It i is s more money than the public has in ever spent in a single day ay for any one 5 article except food fuel and clothes I It is is the first time the public Has nas ever so significantly stamPe witH approval the leadership of automobile value and quality ii I It t means more to the prospective purchaser u of a motor car tHan any record ever made on a speedway speed on a hill climbing contest on a cross-country cross run or I through various stunts by specially prepared cars in in the hands of axe drivers See these hese new v Series I IS cars today Every r Studebaker dealer d Has nas a a. sPecimen spec men of these famous cars on his floor right see now now see them them ride ride in in them and you'll ou 11 quickly understand why wY they are the ultimate cl choice 1 oice of Americas America's discriminating discriminating dis dis- criminating buyers 1 STUDEBAKER SOUTH UTH BEND IND r DETROIT MICH WALKERVILLE ONT FOUR FOUR CYLINDER CYLINDER MODELS er FOUR S Studebaker MODEl MODELS S f Bros Co of Utah Uta II Sl SIX X Chassis i 1090 1090 1 i FOUR Roadster ter 1 SIX Roadster ste 1170 SIX Touring Tourin Car 1 1180 USO AUTOMOBILE i FOUR T Touria Touring g C Car Dr DIVISION SIX Landau Roadster 1350 I FOUR Weather Every Car Cat 1140 S S. S State St. St Salt Lake City Utah SIX Every Weather Car 1380 SIX Touting Touring Sedan Sodas 1700 1700 I FOUR Landau Roadster 1150 SIX Coupe Coup 1750 t I II All Pk F. F 0 O. O B. B SIX Limousine 2600 2600 All Ail F F. 0 O. B B. I s i J t. t |