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Show March 15, 1SG5 arte ia-- e Forum Cl 7 entertamsEsmt become. And fortunately for him, he was thus saved the controversy. I might have voted against Ferraro. And I certainly disagree with her on many issues. But this time shes getting a raw deal. brought him national recognition and the death of Washington anchor Frank Reynolds brought him the top reporting job for his network. the envelopes please. Best anchor Dan Rather. Rather has a folksy, intimate style and often seems to act as if a Two weeks ago I devoted my column to comstory shouldnt be taken seriously. His sweatparing local newscasts. Today I am entering an ers offer a benign, soothing quality straight even trickier area and comparing national from Mister Rogers Neighborhood. His Texas by David Neidert newscasts primarily The CBS Evening News him some identity. with Dan Rather, NBC Nightly News with Tom twang provides Tom Brokaw, on the other hand, sounds like Brokaw, and World News Tonight (ABC hasnt Quite a few people are giving Geraldine Ferhe went to TV Anchorman School to get rid of put anchor Peter Jennings' name in the title raro a bad rap. Shes being criticized for doing yet). any regional accent Peter Jennings Canadian a Pepsi commercial (and earning $500,000 in A quick word before I go on. Unknown to accent sounds preppy and somewhat snobbish, the process). most people, the networks actually broadcast although I realize he cant help it There seems to be some bizarre consensus two newscasts: one for the Eastern Best weekend anchor Charles Osgood, CBS. and Central that television advertising should be beneath Time Zones, the other for Mountain and Pacific. Osgood is better, in my opinion, than the the dignity of a defeated politician. Ferraro, That way a breaking story can have more comnightly anchor, Dan Rather. Osgood is a top-- , some argue, betrayed her place in history (and prehensive coverage in the West than the East, flight reporter, although most people associate the womens movement) to earn a few bucks. dogeral. Should In any event, all three anchormen got their him with his leave 60 Minutes (or any of ever Rooney Andy What nonsense. What balderdash. What current positions in different ways. Dan Rather for that matter), CBS doesnt have the hypocrisy. The very people who criticize her went from being the White House correspondto look very far for a replacement would probably snap at an opportunity to make ent to on 60 M inutes to the replacement Best reporter: Sam Donaldson, ABC. Sure that much money themselves. of the venerable Walter Cronkite. Donaldson can be obnoxious. And yes, he does Tom Brokaw spent several years as host on Why should television advertising be consion my nerves. But he also is not afraid to ask dered demeaning? How does a Pepsi commerthe Today Show, reading the news as part of his get questions when they need askcial really differ from Jesse Jackson trying to duties. When Roger Mudd didnt work out on embarrassing He doesnt play favorites on his White be funny on Saturday Night Live ? For that the nightly broadcast, Brokaw was tapped to ing. House beat. Those who watch with horror as he matter, how does a Pepsi commercial differ replace him. Incidently, Mudds canning was attacks the pretentions of the Reagan Adminfrom those offered by American Express, which vindication to CBS, who tapped Rather as istration he was even harder on Jimmy seem to enhance the images of its pitchmen? Cronkites replacement over Mudd, who had Carter. forget been Cronkites official stand-i- n for years. In fact, it was American Express that first Best political analyst: David Brinkley, ABC. When he was passed over, Mudd defected to hired a defeated politician for a commercial. His wit, accurate analysis, and knowledge ABC. He was also a New York Congressman, buried the person to watch on any election Peter Jennings was a veteran foreign affairs make him in an electoral landslide by his opponent, and Since those dont happen too often though, reporter when ABC decided Harry Reasoner night he probably appreciated what he was being count we can our blessings that ABC gave him and Barbara Walters needed to be yanked in paid. own his which is also clearly in a class all show, the late 70s. He found himself as part of a itself. by for and London William Miller never triumvirate, based in him, Unfortunately responsible became the symbol Geraldine Ferraro has Best Daily News Analysis Show: Nightline for national news. The Iranian hostage crisis (ABC). Nightline is what the McNeil-LehrReport tries to be clear analysis of a breaking story. Unfortunately, for Utahns, the local ABC affiliate (channel 4) thinks The Rockford So, light-hearte- d co-hos- ts co-ho- st American Music At er It s Best Files is more important But the next time youre out of town, try to watch it. just to see what were missing. Reporter Whose Style Bugs Me Most: Irving R. Levine. Actually, I have little fault with his reporting. I have a problem with his delivery. As a public speaker he leaves a whole lot to be desired. His voice reminds me of the grating sound generated by running fingernails on chalkboards, and has the same effect Best Raid By One Network on Another Networks Stars: (tie) Harry Reasoner by CBS (from ABC); David Brinkley by ABC (from NBC); and Connie Chung by NBC (from CBS). Harry Reasoner got a raw deal when ABC tried to team him with the inarticulate Barbara Walters as for ABCs nightly news program. Of course, he should have sensed After all, ABC hired him away from 60 Minutes in the first place. Now hes back to where hes doing his best If Reasoner got a raw deal, David Brinkleys was even worse. As (with Chet Huntley for the Huntley-Brinkle- y Report) at NBC, he led the most watched news program for nearly a decade. When NBC decided he had little use and needed to be put out to pasture, ABC saw possibilities and recruited him. Ironically, NBC staged a giant retirement party for him the day before he reported for work at ABC. If Harry Reasoner and David Brinkley were it or veterans getting raw deals from their employers, Connie Chung really doesnt need their company. Chung was the highest paid local anchor in the United States (at KCBS in Los Angeles) when hired away by N BC. Unlike the other two, her recruitment was more of an investment by a network wanting quality and depth, and less a desire to make good out of an ebbing star. So there you have it If you think I bent over backward for CBS, youre probably right. Theirs is the highest rated news program on television. 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