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Show THE GREEN SHEET 11 Thursday, July 28, 1988 MARKETPLACE M Short Wave Weaves Way Around The World Earths ionosphere by Bob Mickelson Sports Editor WEST VALLEY. For the owners and operators of radio station KUSW the phrase '"From the West to the World" is much more than catchy promotional slogan. Its the literal truth. Just ask announcer Faith Martin. "We often get calls from people who are receiving our signal," she reported. "But one night we got a call all the way from Israel, from a man ttving on the West Bank of the Jordan. We were playing a song from the Beatles called "Hole in the Roof and thats what he had. It seems that he accidentally shot a hole in it with his Uzi machine gun. No wonder they call it "Superpower KUSW." KUSW may have made a name in the far comers of the world, but its likely relatively few radio listeners in the Salt Lake area are aware of its existence. First because its new, having only been in operation since December, and second because it broadcasts over the short wave band, one of only two "commercial short wave stations in the U.S. KUSW is the brainchild of Ralph Carlson, founder of Carlson so you dont jazz and country. Through its satellite dish, the station picks up "Music and the Spoken Word and relays it two listeners Sundays at 12 p.m. and 10 a.m. need a satellite." In trying to reach as many people as possible in the U.S., Carlson has his antenna aimed at 70 degrees true towards Ontario, Canada. The effective radiated power is an incredible 2.5 million watts. will Conferences LDS romrifiAn 1WVV jVAOitt The station encourages anyone receiving the station to contact them with a "reception report." Carlson showed a thick stack of mail, received just that morning, which included letters from Japan, the Federal Republic of and Czechoslovakia. Germany Some people use the phone. "Ive had calls from as far way as India," Martin added. "Some will spend a half hour on the phone, and you know what thats got to be doing to their long distance phone bill." The fact that there is a potential also be broadcast. For those people with short wave receivers, KUSW comes on the air at 10 a.m. local time, broadcasting at 15.225 megahertz. Every two to four hours, it changes frequency first to 15.690 megahertz then 15.580, 11.695 and 9.815 at around 10 p.m., Monday through Friday. On Saturday and Sunday night, ranging from 12 a.m. to 12 p.m., the frequencies are 6.155, 6.135, 9.850 and 15.225 megahertz. includes Programming music, news, features and weather. Musically, it appeals to a wide range of tastes, broadcasting what Carlson termed "American contemporary classics," including John Florence precedes Faith Martin on the air, broadcasting between 10 a.m. to 2 p.m. Martins shift runs from p.m. 2-- 7 and shes followed by Rex also the stations Carlson, p.m. Dan engineer, from Bammes is the news director with Johnston Cook broadcasting on and Bert Bertrand weekends working part time. 7-- Carlson estimates that at any given time, his station has about one million listeners on the line. Most of the states in the U.S. pick it up strongly as do most countries in Western and Eastern Europe. As the signal follows the curvature of the earth, it sweeps down continent of Africa. Areas of the Middle and Far East and AUTOMOBILES & TRUCKS South America have also reported pop, own FOR SALE ADS ONLY!!! For 4 Weeks! 1 short wave audience of 200 million worldwide can been an attractive inducement to local advertisers wishing to reach an NEWS TRAVELS FAST The Fastest Way To Carlson often makes. "Its a true world market economy out there these days," Carlson noted. "If we want to compete in it, we have to share in it." Sell Your Automobile Truck is with a Classified Ad A 6,000-poun- d pachyderm is slated to select the winning entry in Dominos Pizza at the Hogle Zoo" "Day Sweepstakes on Saturday, Sept 10. The drawing will be held at the zoo at the conclusion of the nine-wee- k promotion which began July 11. A four-da- y VIP trip for four to the San Diego Zoo and Sea World is the Grand Prize in the contest, which is by Coca-Col- a and MorrisAsk Mr. Foster Travel. Dominos Pizza is donating proceeds from every pizza sold during the promotion to provide discounted zoo admissions and support the care and feeding of an elephant, as part of the zoos "Adopt an Animal" program. Specially marked coupons on the top of every Dominos pizza purchased between July 11 and Sept. 10 can be redeemed at the zoo for a 50 cent discount on a regular $4 adult or $2 child zoo admission, with one coupon per day per person being honored. Everyone who presents a coupon at the zoo Sept. 10 will receive free admission to the zoo. Between July 11 and Sept. 10, sweepstakes entry forms will be available at all 22 Dominos Pizza stores in Utah; at Hogle Zoo and at the 21 MorrisAsk Mr. Foster the Travel locations along Wasatch Front. The Grand Prize trip to the San Diego Zoo and Sea World features air transportation provided by Delta Airlines and accommodations at a Ramada Inn, for four days and three nights in San Diego. Second prizes are two sets of gift certificates, each for a years supply of Dominos Pizza (12 pizzas per set), and a deluxe Coca-Col- a ice chest with a n Playmate cooler and Please print your for solo od below, ONE WORD PER SPACE. Include phone no. or address. PAYMENT MUST ACCOMPANY AD. 4. Coca-Col- a golf bag. Fourth prizes include 20 "Noid" Noid 5 plush, Dolls, 10 Dominos PizzaCoca Cola insulated summer coolers, 12 Hogle Zoo eight Hogle Zoo Mugs, 18 Hogle Zoo poster sets, plus Hogle Zoo "Amphibian" pins pencil sharpeners, and "mystery" eggs which contain coupons for free train rides, s or miniature plastic animals. In addition, the first 500 people Pizza who present Dominos discount coupons at the Hogle Zoo Sept. 10 receive a Dominos Pizza 10. 8. 9. 11. 12. Mail Ad Coupon & P.0. Box (PlMMlto.) Payment To: Classified Dept. GREEN SHEET NEWSPAPERS, UT 7187, Murray, 84107 NAME ADDRESS TALKING TO THE WORLD . . . Faith Martin broadcasts updated weather report to waiting world. Martin is one six broadcasters employed by Superpower Radio KUSW. The station is one of only two commercial short wave radio operations based in the United States. From its West Valley broad- casting facilities, the station has reached listeners ' . ZIP STATE CITY PHONE United States and Canada, Western and Eastern Europe, the Middle and Far East, Africa and even the Pacific. The station, which went on the eir in December of 1987, has an effective radiated pow- er of 2.5 million watts. Programming Includes mu- sic, news, weather, features and religious events, across the classification 098 or 097 (Circle One) 1 DISCOVERY WEEKENDS Wasatch Mountain State Park in Midway is home to 27 holes of the most challenging and scenic golf you'll find anywhere. The Lake. The Mountain, and The Canyon courses w ill add new dimension to your THE COUNTY FAIR Aug. 8-1- 3 Also Coming Soon in Heber Valley: Aug 13 The Triathalon Aug 27 Park to Park Mountain Bike Sept 2,3 Swiss Days in Midway game. The Alpine serenity of high mountain glaciers, pristine streams, and wild flower meadows are the order of the day in Heber Valiev. Afoot, touring in a ear. on horseback, or from the parlor ear window of the historic Heber Creeper Steam Powered Railroad Train. Heber Valley is yours to discover. Set aside a weekend to enjoy. Ongoing Activities: y Duo Classical Guitar Concerts Jensen-Woodbur- Each Saturday in August at the Wasatch Mountain State Park Visitors Center Roden, cowboys, and riding horses are as much a part of Hcber Valley today as they were in the old west. Tie a line to a store-bough- t pole, a willow, or a toe: try a or a hand tied worm, pop-geafly: go for a lake, a stream, or Sundance Summer Theatre at Sundance Resort Campfire Programs at Wasatch Mountain State Park a river, when fishing's on your mind. Heber Valley's the place. Heber Valley IB inner For more information call or write: Heber Valiev Chamber of Commerce 33 North Main Street Heber Citv. 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AAA RODEO Wednesday Rentals Demolition Derby Mr - Heber City, Utah 84032 snow-cone- CALL & Wednesday, Aug 10 Rodeo Arena - Adults $3 HIGH COUNTRY INN MOTEL RV Park and Restaurant 1000 South Jim Shupe any other promotion.) (Cannot 100 v Pool Overnight rates begin at $28.95 Parades Entertainment Diner 531-60- SaunaSpaHeated 13 Country Market Use this ad and save $ 4.50 on one pass HBOVideo Queen size comfort beds v. .y.-.r 6,8 August Heber City, Utah Experience a Sumptuous Meal on Board tar i n M a di c -- 15-inc- h painters cap. 5. r one-gallo- thermos. Third prizes are two family passes to Hogle Zoo and a 1 s W w explained. efficiency," Carlson "Short wave can travel thousands of miles by bouncing back and forth between the ground and the SALT LAKE. or Less GOOD international market. Its a point these frequencies have shorter wave lengths with the ability to bend around the curvature of the earth. We change our frequency several times a day to get the best Sets Drawing - 2 Words Each Additional Word) Communications. With production and broadcast facilities located at 5400 So. 6475 West, it joins stations KRSPRock 103, KRSP AM, KRJC FM Elko, and KSMK FM Nevada; Arizona in the Cottonwood, Carlson family. Carlson tapped the short wave band precisely because he wanted in to create a "global station" and short wave was the only way he could do it without tying into a satellite. Short wave broadcasts in the radio spectrum frequency band 0 megahertz. Located above the regular AM band, just Hogle Zoo SP2G0M EXHIBITS Sat. Middle School $4 off Sun.-Thur- s. (except special of this ad events) with mention mins Heber City, Utah 84032 989 South Main Street 801 Heated year-roun- d iilotor 3nn 654-220- 2 pool, spa, sauna, playground and much more! Available; Spacious Honeymoon Suite with private Jacuzzi; rooms family units; non-smoki- TOLL FREE RESERVATIONS in UTAH |
