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Show Vebruary 12, 1965 SIGNPOST Page 4 oold W Coeds Wear Wigs When the noted Parisian Cou- turcr Giveney, in 1958 had his models appear in exotically styled wigs; to save time and to compliment his stunning day and evening wear; he started a trend that led to the revival of the wig as a fashion accessory. Dating back to 4,000 B.C., in the land of the Pharaohs, wigs were in common use as well as in America during colonial times. From then until just recently, however, they have been used in this country only by actresses, and by women who needed wigs because of loss of, or damage to their hair. Today wigs are back with a bang. Why? Because women with- good healthy heads have discovered the convenience and practicality of owning a fashion wig. Not that they are going to wear the wigs every day, but for those special occasions when they need a well coiffured look instantly and can't get to the beauty salon, the fashion wig H the answer. Once the average coed acquires a wig and discovers the tremendous freedom and convenience it gives her, it actually turns into a necessity, because it fills a definite need shared by women BIG IN WASH AND FOR CASUAL ' No ironing this spring in a LEVI STA-PREST or FARAH FARAH PRESS finish. These truly fine slacks are the ultimate in appa for class or cas wear. Roy Shopping Center of all walks of life, and because it has become a status symbol as well, the fashions wig is here to stay. Coeds have their own different reasons for wanting to wear a wig. The young single girl is primarily interested in change and glamour. If she is a blond she wants to be a redhead once in a while or a brunette. She has the daring to want more drastic changes. The main reason for the popularity of the fashion wig is the wonderful practicality. Women are fashion conscious, are busier today with a whirl of social, business and family activities. Saving time is a phobia with us. Today's coed has found that a fashion wig gives her a variety of quick fashion changes and saves them countless hours. The word has spread like wildfire. You can't fight a combination of fashion and convenience at a price you can now afford to pay. Many people say it's just a fad and won't last, people will get tired of fooling with them, and will lose interest. That is what the livery stable owner said when the automobile first arrived on the American scene. today at . . WiWS WEAR SLACKS CAMPUS LIVING J7 See them NORMAL Bonnie Benton is cute enough as she is, but ... Because women are ruled by fashion, and every fashion conscious woman today knows that wigs are the latest and greatest fashion accessory here to stay because of their wonderful convenience and now. moderately priced, have become a necessity for women in all walks of life. So while you are pondering on the subject of whether or not to buy a wig, study this simple formula for wig buying. Beauty Fashion Convenience Prac ticality Moderate pricing Necessity. Why not be the woman you want to be in seconds, a blond, a redhead or just to have a pleasing smart style of your own color, it's as easy as that, you are all ready for any emergency. Your own hair, even though it may be quite adaptable to almost any style will not look as well as a wig after a few days. You can wear long and short hair at the same time and in two differ ent colors and styles. The fact that you don't sleep in your wig and that its not prone to the oily conditions of 8p w V V w v V ' Foshion-TwoJwenty J ,. O1 b w sr. fM c D: 1 V1 i4 ! 1 BRUNETT See what a striking brunett she mak- es? your own scalp, to moisture, etc., means that your wig will require less care than your own hair. If proper care is taken and you store your wig in a carrying case to keep it free from household dirt it will stay styled about Those fabulous wigs worn above are part of the new Fashion Two-Twenty Wig Salon. The name for these exciting wigs is I k Fashion Flair J Ilk FASHION-TWO-TWENTY Jm 773-1253 jf&m ....... You II Always be his Sweetheart with FASHION-TWO TWENTY Phone 773-1254 (No Toll) Fashion 5S41 S. 1900 W. in Roy Above Wl Audrey's Top Secret Perfume Hot Cargo Cologne BLOND Wonder if blonds really do have more fun. Bonnie Benton says, yes. six weeks if worn every day, to six months if only worn on special occasions. "You can live without a wig, yes, but it makes life so much easier to have one, once a coed owns one, she want another." J Tl |
