Show y f A y rf r y y t 41 c S Yf arri rr f i r i t r 9 r A Ys sn tY TT f fr Y rf y r jf i d if j. j 1 v. j s x M xA X v. v v A v 1 A vi- vi V V. V v vJ More than Double Mileage More ore Traction 4 Great rent Features You can stop that skid skid before before it starts WEED VEED AMERICANS provide extra traction and dou double le mileage as proved by official tests This notable performance is made possible by 4 great WEED VEED AMERICAN features 1 reinforced Bar cross cross links 2 a a tougher metal 3 Patented Lever Lock Lever Lock End Hooks Hooks- positive fastening 4 Side Chains welded and hardened hard hardened ened erred to resist wear I Ask Asic for lor I WEED AMERICANS by name name name- at of better beller accessory stores g garages rages service stations e 0 AMERICAN CHAIN CABLE COMPANY INC BRIDGEPORT CONNECTICUT I In iii 1 Business y Safety to and I nar Du- Tire under United Staten and Canadian Patent American Chain k Cable ble Company Inc Trio The McKay Compan Company Company Dominion Chain Company l and ADd FY Manufacturing Company ol of Canada Limited A Trade Trude Mark Is a on n Honor Honor Badge an and Newspaper ewe a er Advertising the a Sentinel Substitutes today are the illegitimate children of business They are arc fatherless and unknown and they como come to the consumer with witha a a. Just as good label on them which indicates clearly to tho the thinking buyer that she is buying something which is only Just Justas as good The Thc unknown product the substitute parasite has bas no reputation at stake It is merely advertised for sale on a J. J price basis and if it the consumer does doCS does not like the quality the manufacturer manufacturer manufacturer manu manu- has suffered no injury because he lle is unknown and because he rarely links his name Dame with a J. J product as a J. J standard of quality and a measuring stick of buying It merely competes on a n. take a chance basis Tho The manufacturers of well known quality merchandise today place their names upon it and advertise it as the best they can offer to the consumer The name of a a. manufacturer on an advertised advertised adver adver- product says this This is the best product I know how to make It is pure good and worthy of your purchase I think BO so BOwell sowell well of oC it that I place my name upon it as a J. J guar guarantee to you of its goodness If it does not fulfill your wants want I will will gladly gladly make good its failure There is Js no good reason why you OU should accept the unknown instead of the known the untried instead of th the tested tested the doubtful doubtful doubtful doubt doubt- ful instead of oC the thc sure To refuse unknown substitutes is a guarantee guarantee guar guar- antee to lo yourself of oC positive sa satisfaction i n in buying If every purchaser purchaser purchaser pur pur- chaser will confine his or her purchases to known advertised quality merchandise thero there will be bo little cause for cause for complaint Trade mark marlc products tell their own story It It- p pays ys to look before you buy Reading the advertisements in the newspaper looking lookin at trade marks arks labels and names on on products h has s pur purse e interest V W E E. E 1 MOFFETT FElT 1 11 |