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Show SPECIAL SALE on Sell whin Velocipedes Tricycles Bicycles Guaranteed repair work on all wheels, bikes, tricycles skooters JOE FISHER'S BIKE SHOP 2175 So. 9th East Dial 6-3971 MMBMO wl MAfOM Cwflm Uaa W Wotw MaT, KlUfciM CaljMiH. Umta in to. 1M Bm M" How Advertising -V benefits you! Yj f f Advertising Saves yOU money. Because it sells on a mass scale, advertising makes possible mass production, which means lower costs to you. Advertising also tells you where to find bargain buys. Advertising heIps,you live better, it introduces you to new products you need. And because it makes business more competitive, advertising stimulates the development of many of these superior products. Advertising Creates jobs. The increased demand for goods that advertising builds and the mass production that results leads to mass employment, employ-ment, faster promotions, higher pay levels. Advertising helps those who serve you. it helps the farmer sell his crops ... the manufacturer sell his factory output ... the merchant ( sell his wares ... the technician sell his skill. And because, with advertising, all these people sell more, each can afford to sell his goods or services to you for less and still ,' make a reasonable profit. I I 1 Yet for all it does, advertising costs so little XN To advertise big-name gasolines takes less than 'i s fck J; W a gallon. To advertise famous brands of bread costs N jV & j less per loaf than the wrapper. To advertise America's I I y i leading cereals costs less than 310! a package If any t I s other form of selling were cheaper or more efficient, I f V no one would advertise. Advertising xNw S J Benefits ' Everyone The News Bulletin 2 114 ELEVENTH EAST PHONE 8-8261 BASIC INGREDIENT IN U ANY PRESCRIPTION - sdSfe When your Doctor writes a prescription, ILK f he specifies exactly what that prescrip- Wy tion must contain in order to perform JU effectively. At Heinz Apothecaries, Inc., J cW? we follow those prescriptions to the letter rysSS-BSB I two. using fresh pharmaceuticals from vT I America's foremost manufacturers. But V basic in each prescription beyond the Y I ingredients prescribed is SERVICE . . . j prompt, dependable services so important I n to your complete satisfaction! Free de- & I livery, the drive-in facility ... all are II M a basic part of our policies and practices. For Prescription Service by Prescription Specialists . . P PHONE 84 5227 Sm HEINZ APOTHECARIES, INC. p 21 18 SOUTH I3TH EAST IN SUGAR HOUSE Downtown, Ph. 9-8607, Heinz Apothecaries, Inc., 508 E. So. Temple |