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Show PAGE TWO PRQVO (UTAH) EVENING HERALD, THURSDAY, FEBRUARY 18, 1937 SECTION TWO J 3 1 , f v IV" ' ?r'-' "-.2 ' ,v5 i v.'.v.'.'.'.v.v. . V. ..--. .v.s-."?.v.-.,T-. v.-.-.1.'-.' .v.'. .v.l'.- v.y'-v-.,.-.. Tioenty-ftve years ago Adolph Zukor, successful Chicago fur merchant, came to the startling conclusion that glamour teas a marketable commodity. Be has been a dominant figure in a dominant industry ever since. This month the motion picture world is celebrating a Silver Jubilee in his honor. Chairman of the Board and active head of production of Paramount Pictures, Pic-tures, he will be 64 on January 7th. WHllrtoin,noted biographer and novelist, sketches his fabulous fabu-lous career. Follotcing is part five of a series of six. CriAni.i. THE STRUCTURE' Iri FINISHED BETWEEN 1912 aud-1919, Adolpb Zukor bad risen from a small bowman in Union Square. New York, with personal capital or three Or four hundred thousand dollars, to leadership and control of the Paramount Famous Players-Lasky combination of motion picture producers pro-ducers and distributors, rated in its annual statement at $39,000,000. This sum dirt r t represent the mere regrouping of values which existed seven ye?rs before. It meant new values; and Zukor. with his revolutionary revo-lutionary idea of bringing the film from Hester Street onto Broadway. from Poverty Hollow onto MaiD Street, was their main ereator Starting the movement with the first full-length Alms ever produced in the United States, be had been forced, midway of his rise, to light the distributors who held the bridge between him and the public, and finally almost by way of insurance to absorb and develop the Para mount Company, originally a loose combination of distributors. The modern motion picture was only lx or seven years old when he faced another struggle. He must reckon now with the exhibitors. Even more than the distributors, they could dam the flood of gold between the pockets of the public and the pockets of the producers. Before the end ol the World War they had begun to assert them selves. Pioneer claim holders in this bonanza transformed hundreds of theatres in our large cities for the purposes of the screen, until very American town, small or great, had f?om one o three ""movie houses." All over the country, capi talists. small and great, were acquiring acquir-ing and building these little theatres In strings. Presently, there appeared signs of even larger combinations. Some companies held already as many as fifty houses, with a big theatre in a key city as a nucleus. They leased films on the wholesale plan; already they were beating down prices. Then T. L. Talley of California, another meteor of the motion picture pic-ture business, founded the First National, r-ith the motto. "Let the exhibitors own production." He proposed, on .he one hand, to gather up the great stars, from Charlie Chaplin and Mary Pickford down, by offering them a profitable part nershlp; and on the other nand to combine a majority of exhibitors. He signed up picture nouses by bunches and bales. An offer of $1,075,000 for -igbt two-reel pictures won Charlie Chaplin. Then he raided Zukor's shop for Mary Pick ford, whose furious success had In the past pulled Famous Players out of many a hole. First National of fered her $250,000 r picture, as a guarantee against a percentage ot the receipts. Once or twice before she had r fused offers of increased salary in order to stay with Zukor. They had been down and up together; to-gether; they had a father-and-daughter attitude toward each other; and their minds worked In unison. But this offer was too at MONEY to LOAN on Late Model Cars or WILL BUY FOR CASH! R. E. MAXFIELD 430 WEST CENTER PHONE 588 . ' i A.. 1 mmA (Gliry lka Gary Coope and Jean Ai I hut in "The Plainsman " r o -mance tor audiencea tractive to resist. She saw Zukor. He vould go no further than a guarantee guar-antee of $225,000 p picture. A day or so later she called him up on the telephone. "I'm just about to sign up with First National. she announced. "Have you anything to say to me?" "Only Cod bless you. Mary, and I wish you well." he replied. It was years before Zukor told why he parted with her. "She was getting entirely loo indispensable." in-dispensable." he said. "A business can't be based on just one human personality, especially a business that depends on taking chances with public taste. It was berer for us both to go our separate ways.' Hol lywood and Broadway, however, saw his finish, and 6aid so. But he brought out new stars, such as the rising Douglas Fairbanks and whirled into a struggle for markets. The next disturbing move came from Insurgents In his own com pany. Hiram Abranis and BeD Schulberg broke away from Para mount. They had a new idea, in stead of the producers, the distrlbu tors or the exhibitors controlling motion pictures, why not the stars themselves? Let them own their productions. Some ot the great stars had been thinking the same thing. Witn William Wil-liam A. McAdoo, late Secretary of the Treasury. head and front of the new United Artists, the insurgents insur-gents gathered up Mary Pickford and Charlie Chaplin whose con Valentino in "The Sheik' icun Aones Ayrcs Romance tor audiencea ot the silcut creen dnya tracts with First National were about to expire W. S. Hart, David Wark Griffith and Douglas Fairbanks. Fair-banks. The two last named were pillars of Famous Players. Griffith stood without p.,er as a director; and. at ihe moment, Fairbanks shone brightest among all male stars.' This time. Zukor could not even pretend that he was no; nard hit Buckling down to the job of finding and developing stars, he filled the void with Pauline Frederick, Freder-ick, Blanche Sweet, Gloria Swanson and Tommy Melghan. Within two years. Miss Swanson jecame as great a money producer as Mary Pickford. and Melghan stood peer to Fairbanks m popular Tavor Meantime, the movement toward combinations of exhibitors was go ing on. and Zukor was too busy in finding scenarios and developing stars to put much thought or energy into a counter attack. Next to courage with life, foresight has stood always the greatest of his powers. This, old associates say was the first occasion when foresight fore-sight failed him. It was probably David Wark Griffith who gave his mind the nudge tha set It to working, work-ing, for, '.bough their ways bad parted, they were still friends. "Exhibition will dictate to production produc-tion if yon don't watch out." said Griffith to him. "The exhibitors (?) Unusual Healing Oil Taken From Australian Tree SYDNEY, Australia ' American i Wire) A new chrmical to kill ' bacteria without harming the liv-, liv-, ing tissue of the patient has ben ' found here. It is an oil distilled , from the Australian ti-tree. Tested by scientists, this oil was from 11 to 13 times as effective effec-tive as carbolic acid of the same GLAMOERMRGHAJN I : . . ,y.S-.v.'W; . y. safe; : -1 J X , Foyer of a modem movie palace, the New York Paramount, representative of any principal city today. own or control real estate. That's permanent value. The stars and directors while the whole business depends on them, they're only impermanent, speculative value. Haven't you noticed that all the great fortunes in the show business, like Savage's, and Ringling's. were made, in the end. from real estate?" One Monday morning, a little later, Zukor came back from a thoughtful week end and summoned to his office Felix Kahn, who owned the Rlvoli and Rlalto Theatres, then the "aest motion-picture houses on Broadway. When, twenty minutes later. Kahn departed, the offlc force could see by his face that he was pleased. Zukor glided into Lasky's room. His partner was struggling with a scenario that wouldn't jell "Jess." said Zukor. "I've just bought the Rialto and the Rlvoli. as key bouses for New Vork show lngs. "That's nice," replied Lasky, never nev-er looking up from his work. This was an easy beginning. The rest came hard. The "program sys tern" prevailed by now. Rival firms were Insisting that a theatre or a string of theatres would take their program, and theirs alone. Para mount had to follow. For a time. Zukor tound bis outlet in the Middle Mid-dle West, through Balaban' & Kat7. of Chicago. Here cou.es another story of men who rode a tide from poverty and obscurity to riches and power. Sam Katz, son of a barber, was working his way through school and college by playing the piano of nights. Abe Balaban was a tenor, who accompanied song slides. They found themselves working together in a five-cent motion picture house, converted from a butcher shop. An ex-grocer, named Carl Laemmle, owned it, and a'retired barker for a patent medicine sh'ow served as his manager. The imagination of youth gave them an insight into the future of this business. Forthwith, they opened a house of their own, then other houses. They dragged In their families notably. Abe's six brothers, broth-ers, and. most notably. Barney Balaban. Bala-ban. By the time Sam Katz was graduated from high school he had an Income of $400 a week, and his father was working for him. When Zukor crammed the long tilui down the throats of a reluctant world Balaban and Katz were among the first to perceive Its possibilities Presently, they had anticipated Roxy with a cotds of uniformed ush ers: and even during the period when the World War had swollen all prices they put up in Chicago their Grand Central Theatre, the most ambitious bouse yet built for the motion picture alone. From this center they spun a web of houses through the Middle West This string became, by loose arrangement, ar-rangement, an outlet for Famous Piayers-Lasky films. But when First National batched its plan, and won away Mary Pickford. Sam Katz, after much hot debate with Zukor, strength -Tn killing typhoid bacteria, bac-teria, yet it is non-poisonous. It is said to promote the healing of wounds. Escaped Prisoner Surrenders After Tending To Sheep BUDAPEST (American Wire) Adam Pasternak of Debrecen, who escaped from pri9on here some time ago, has returned and asked to be locked up again Pasternak, who was convicted , ...by' "r WIU IRWIN tniew his theatres Into the new venture. Paramount, distributing agency for -Famous Players-Lasky films, had to fight tooth affd nail for scattered custom In the Middle West. By 1923, bowever-BaIaTan and Katz had become dissatisfied witfi the First National. They re-t'irned re-t'irned to Zukor. became nls main outlet. ;in 1925. this connection had grown so close that they formed the Publix Company, and combined It, -1-v V: At ill 5 t (3 f as a subsidiary, with Famous Players-Lasky. In the end. Publlr stretched a string of seven hundred theatres, with big houses in all the key cities, from Vienna to San Francisco. Fran-cisco. Finally, tbey tied the master knot in the string with te thirty-two thirty-two story Paramount Building id Times Square. New York, wblcH housed both the main theatre and the business offices which governed the whole combination. By 1923. the combination of Famous Fa-mous Players-Lasky, Paramount and Publix showed in its annual statement state-ment assets of $149,000,000. Issues of common and preferred stock represented rep-resented it on the New York Exchange, Ex-change, and bankers sat in the management; man-agement; but Adolph Zukor. who did most to create it. governed it. He was one of the great men la American business now. and be lived the part. When he first came to New York, an immigrant orphan from the vineyards of Hungary, he never wanted to see a tree or & plowed held again. The fascinating life or the East Side streets was enough for him. In his fifties, how ever, his peasant origin came to the fore. He longed to make things grow. So he bought and developed an eight nundred-acre estate on the Hudson, where he lived patriarch!-cally patriarch!-cally and entertained royally among his gardens, stables, orchards and greenhouses, his private golf links and his trout streams. He used to work furiously for four days a week la order to loaf under his own vine and rig tree on the other three. Life stretched before b:m a prospect of easy, affluent power until the end. He had only one worry. The motion picture had found a voice. Every company must overhaul its plant, reforri Its personnel, and revise Its plans to conform with the change. But that, compared wttb'tbe storms which he bad weathered, seemed a trifle. , Of course. Adolph Zukor, llke all the rest or bis world, was living on the crust over a volcano. Foreseeing, Fore-seeing, though be be. he bad not the foresight to see that. But who had? In only one respect had life cheated him ot what be wanted. He was fundamentally an artist and a showman. When be formed Famous Players, be expected a few months or financial struggle. Then, be told himself, be would devote himself wholly to production wbicb means artistic creation. But as the motion picture business rose to bigb tide, there came financial crisis after financial crisis, which be alone could meet. He was like that stock figure or his own motion pictures to the early days of the long film the banker's son, forced by his dominant domi-nant ather to count money in the teller's cage when be wanted to be a painter or a concert violinist. The great depression stripped us to real values, material and spiritual. spirit-ual. And. working sometimes tn the disguise of disaster, it fulfilled this final ambition for Adolpb Zukor. (To be continued) of burglary, was asked where he had been. "Well," he said, "I am a shepherd shep-herd and I am responsible for my herd. I absolutely had to go back and look after my sheep. N'v everything is In order until spring. You caa lock me up. But my sheep had to be attended to first." Tides are caused by tbe attraction attrac-tion of the moon's gravity. As the earth turns, the moon attracts the water in the oceau and raises a bulge in it. The bulge the tWr New Books In The Library Manhattan Solo Marjoria Worth ington. This Is the very human and moving story of r woman who puts all her emotions and energies into making a place for herself in a business world. She takes an old and almost forgotten for-gotten woman's magazine, and soon manages to build It into a great and successful enterprise. She becomes a celebrity, a power in the world of fashion In New York. A fine and serious novel dealing with a woman's conflicts. Bread into Roses Kathleen Norris. At the time of Susannah Susan-nah Farjeon's father's death in Peking, she was one of the most flattered and courted young ladies of the American Colony. On the boat returning to America trying to forget the blow of a broken engagement she meets Alec, the man she later marries. How Alec forgets his marriage vows, how another man came into her Hie, the small joys and great tragedies, trage-dies, make up this new romance. It is a story rich in appealing details of real life. Murder In Triplicate Hugh Austin. Peter Quint solves, in three hectic hours, the three grim murders that no one could possibly have committed. It is a rapid Ingenious and thrilling story, absolutely ab-solutely fair to the reader. You will know as much as Quint did, but, can you solve It as quickly as he ? News from Tartary-Peter Fleming. This is the travels of Fleming and his fellow companion, compan-ion, Kini Maillart. It takes them seven months across China; from Peking, through the mysterious Drovince of Sinkiang, to India. It is one of the most difficult trips that can be made today. No writer has given a keener picture of the unchanging Tartary. In this book Fleming has revealed one of the most interesting spots in the world and tells one of the most fascinating adventure stories of our time. Invitations Issued For Relay Carnival Coach C. J. Hart has issued first invitations for the 1937 invitational in-vitational track meet and relay carnival. The big event will be held on the last Friday and Saturday Sat-urday of April, the 23rd and 24th. Director Hart said invitations will be scattered broadcast to all the high schools, junior colleges, college and university freshmen, and junior high schools in this region, immediately. y 0 M Fttes Protest .3 WV.'-wlvi'Vi' V f 4 y.- ..-.x.r : y.y v;-c.:v:a Charles Ruddell, Matanuska Valley, Val-ley, Alaska, colonist, en route to Washington to demand Federal investigation of the colony. In Seattle he said he had 100 colonists' colo-nists' affidavits backing his charges ol faulty management. Clear 2 Defendants- In Damage Action Helen Warnick, 17, and Forest Smith, 19, of Manila were cleared of implication in the suit brought against them by Erma Walker of Lindon in district court Wednes day. Keith Warnick, 20, driver of car which Mrs. Walker claims drove into the truck in which she was riding July 24 causing her to be thrown from the vehicle to her alleged permanent injury, is the other defendant in the case Mrs. Walker is asking damages of $21,000 in her suit. In her petition Mrs. Walker states that she and her husband Merrill, were traveling in the truck across an intersection near Pleasant Grove city limit when the collision resulted. She states that her arm, shoulders, pelvis and other bones were broken by the impact which threw her from the truck cab. According to a court disposition the court agreed to take testi mony of a purported Pleasant Grove eyewitness who could not attend court Wednesday after noon. MOVING! ff moving cad the Hardy Trane ler. Modern equipment and men vho know, how to handle Che ooet fragile furniture. , PHONE 148 bambino, 'Read alia da "I come to theese countree twenty, thirty year ago. Work for ten month, and buy push-cart Sella da apples, da peech, da banan. Maka da mon, and rent-a da store. "My little bambino, she now go to da high school. Read lotsa book. One night, I come home, and there ees beeg surprise party for me. My family, they buy-a da beeg radio for my birthday. birth-day. Boy, hee's a mak-a me ver hap-pee. " 'Theese radio, eet has fine voice I say. Tou must-a save-up mucha da dolla " 'Yes,' say my bambino, "the radio eet ees good. Se da name of da maka on da side.5 " 'No say Mama, "he no costa too mouch. We read eet in da newspape' adverteese-ment, adverteese-ment, then go to da store and buy.' " 'Because,' say my bambino, Sve read alia da newspape'. Da front for da news about people. Da inside for da news about what to buy-a, and where to buy eet' "That child, she is smart like her papa sole mio . . .la-la, la, leer and B.cavcr.J)ulyJjI(l Life ; Increasing nanger Survey Shows Deer and beavers are the onlyincrease about 31 per cent, due; to ones of Uinta jiational forest's wild life which are Increasing in numbers, according to a ranger's report revealed by Charles De- Moisy, Jr., forest superintendent. Numbers of elk. badgers, coy otes, mountain lions, lynx, and other animals are approximately the same as in 1935. Present estimates show a total of 3750 deer, 450 elk, 140 black or brown bears, 1415 beavers, 25 foxes. 240 martens, 595 minks, 1000 badgers, 1550 coyotes, 380 lynx or wildcats, 68 mountain lions, and 1200 porcupines. Six hundred deer and 450 elk run on the Nebo division, while 2775 deer are in the main Uinta forest division. Te Uinta forest division includes Hobble Creek, Daniels canyon,' Diamond Fork, Strawberry valley, and other adjacent ad-jacent areas. Other figures on the deer population pop-ulation show that 375 head run in the Duchesne district, which includes in-cludes Timber, Avintaquin and Sowers canyons. 815 Deer Killed Actual records kept at checking check-ing stations in Diamond Fork, Hobble Creek and Daniels canyons can-yons show that 2556 hunters killed kill-ed 815 deer, 45 elk, and 9 bears in the Uinta territory. Checks on the total number of deer in the forest area are made in the winter time when the animals ani-mals are driven to the lowlands by heavy snows in the high elevations. ele-vations. In Diamond Fork and Hobble Creek all deer were driven down, where they were counted by rangers equipped with snow-shoes snow-shoes and field glasses. Checks are also made on sex ratio. In sections of the forest from which the deer are not driven by snow, only rough estimates can be made concerning numbers. Checked By Plane Elk totals are checked by airplane air-plane every two or three years. These animals are easily counted, as they stand out in contrast to the mountain country. Deer are not so easily distinguished, for they blend in with the surroundings. surround-ings. Because of the low calf crop ratio, elk increase only about 10 per cent over a yearly period. Deer ANNUAL SLIP COVER OFFER Exceptionally Low Prices if ordered during Jan. or Feb. PHONE 544 for full information D - T - R CO. she say, newspape laaaa . . . 99 the high number of twins. The numbers annually taken tout iby hunters serves to keep the deer and elk populations down. Estimates by rangers show mat game birds are not YeTy-numer ous In the forest area. A small increase in the numbei o grouse is noted. There are fnr sag chickens, ducks and migratory water fowl, as these birds stay away from the mountain country, generally. Say Patients May Have It Too Easy NEW YORK (American Wire) A harmful mental condition is oftn suffered by convalescent patients if they are kept excessively excess-ively comfortable or idle, reports Dr. Robert H. Kennedy of the Columbia University Medical school. WSNEUE&,.,. SUSPECT CAUSE OF BACKACHES This Oli Treatment Often Brings Happy Relief Many mfftren reQv aaadaf backache quickly, once tbey dieoover the tbe rte) eeuae of their trouble txj be tired Iddseys. The kidney n Nature's chief way of tekws the exoeae edda end waste oei of the Mood. Moat people peaa about 8 piate day or bout s venom m waste. Freemen or acaaty passages wKlt WMftfn " uvl barnme snows tnere tnae m anmiain wrong with your kidneys or bladder. An excess of aeksi or tmboaa ia veer Mend. when duo to functional kidney disorders, siay be tbe canoe of nesging backache, rbeumatte pains, lumbago, leg pains, lose of pep and en ergy, numg up meats, evewnc pumneas under toe eyes. and disstnem. Don't wait! Ask vour draeaist for Dean's PBta, need suecessfoQy by mttUx for over 40 years They give happy refief and will help tbe 15 miles of kidney tubes ftusb otsv poisonous waste from your blood. Get Dome's Pilie. (adv.) KITCHEN WASTE CAN 90c K "Step Lift" Cover Removable 10 quart Bucket GESSFORD'S Inc. 47 North University Avenue TAINT - WALLPAPER HARDWARE s 99 9 fed 3 |