Show makes study of coo coop P marketing success depends upon management understanding official says prepared by the th states staf of f As Arlou r la u I 1 lur t u M the success of e operation cooperation co 0 0 p marketing depends more than anything else upon management and a thorough understanding on the part of tho membership as 00 to the possibilities and limitations of operative cooperative co mark marketing etin ac according arding to tc chris 1 L in charge of the division of operative cooperative co marketing in the united states department part ment of agriculture who has baa just made a three months tour of the country tri studying operative cooperative co method metho need busine experience the importance of having men with business capacity to head up co opera tive cannot be ove resti mated mr christensen Chrls mays bays he declares that operative cooperative co organizations aro are beginning to realize more than over ever before that production and marketing are ara 1111 inseparable seParable and that very often tho the solution of a marketing problem may be found to originate in production practice ep organizations are also learning that hat production must be adjusted to meet market demands visited the northwest northie North wet st mr Christen sens study included the operative cooperative co marketing methods employed by farmers organizations for liand handling lIng fruits and vegetables dairy products poultry products wool and grains he visited twenty to in california tn in oregon he studied the wool marketing associations and in north dakota and minnesota he investigated the business methods and practices of farmers elevators cleva tora to determine the factors that enter into the efficient cUl effi clent management of tile the elevators |