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Show The Utah Enterprise Review, March 2 , 1977 Page 4b T fCn SI v Coffee Distributers Beseiged with High Sales, Low Profits v v.. Lighting Fixtures on Display Continued from page lb machine, and I've reduced the size of the cup. The next option is going to have to be a price increase. He says he is living with a reduction in profit margin. It just means a reduction in earnings, he says. CQMMERCIALINDUSTRIAL RESIDENTIAL AA INTERMOUNTAIN ASSOCIATION OF 'ucnucAl7 CONTRACTORS No End in Sight D ELECTRIC COMPANY INC. INTHMOUNTAIN Free Estimates 4026 SOUTH MAIN ASSOCIATION STREET OF INOFFfNOCNT None of the local distributors could see an end to the upward grind of price hikes. A few could opine about the villain, blaming greed, rising export taxes or CONTRACTORS the current crop, but also destroyed a large portion of the coffee trees themselves. Gorham wrote that one possible complication of the natural coffee shortage caused by wreather conditions could have been coffee cartel among coffee producing countries. But, he adds, there has been no evidence of such activity. Gorham put more credence in the possibility that wholesalers, retailers and consumers have been building up their own stocks of the product in anticipation of a shortage that does not yet actually exist. Two more years Brazilian production pretty well deplete stocks and lead to an A DIFFERENT CONCEPT. of low could world actual Gorham worte, shortage, and hording in anticipation of such a deficit is causing the present market to inflate at an abnormal pace. Effect of Boycott At PDQ Quick Print, we dont print business cards, envelopes, labels or wedding invitations. W e print the one thing you need 80 of the time: black ink on business sized paper. We do it with the newest, fully automatic press on the market. And because we dont have to subsidize marginal work with profitable jobs, we do it for lower prices than anyone else in town. And guarantee it! Gorham predicted the price of green coffee (the raw bean before it is roasted by domestic processors) has reached its high point, and will go no higher. Wholesale prices will see a modest rise this year, and retail prices may climb another 40 percent. The present coffee boycott probably could deflate the price of coffee on the supermarket shelf for a time, he wrote, but, he added, the beneficiaries of the low prices would be the addicts who kept right on drinking, while, as soon as the boycott was over, prices would begin to rise again. Gorhams predictions aside, addicts and gourmets are likely to be the sole survivors of the present price predicament. While caffine addicts continue to anxiously slurp the stuff, cursing the lack of adequate coffee substitutes, gourmets will be carefully selecting the precious beans, probably purchasing expensive electric grinders, and sipping the delectable beverage from elegant cups. As 36 West Second South (801)364-104- Salt Lake City, Utah 841 01 4 Between 100 and 1000 copies per original, Ssxll, camera ready copy, black ink, white paper, one side, no solids, screens or half-tone-s. coffee becomes a luxury item, magazine and book publishers will publish articles about how to judge a quality bean, and how to distinguish an African extraction from a Columbian one. And - restaurant owners beware - customers could very well become accustomed to returning an unpalatable cup of coffee. As one local coffee salesman put it, "when a cup of coffee costs 50 cents, it better taste good .V |