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Show Page 8b March 24, 1976 Enterprise Review, f Media Pressure Business to Establish Code of Ethics Nationally, the public image Illegal campaign donations, over-lunc- h conversations, by Marilee Latta public is how this image is viewed and projected by the press and electronic media. that nest. We is where they can expect more and more reporters to persist in searchin Much to the dismay of ing out not so nice niceties business leaders, the press business. are all too familiar topics for confidence of the American does have an How does business react? implicit obligation to report illegal and A few business people questionable activities by all mutter that there is nothing segments of society. Business new about all it is the and this, and political leaders involved fault of the blasted press in shady deals make for good TV for stirring things up news material not to mention a and But strangely enough, Lithography Letterpress Creative Layout Design source of pride for any report- again. that- exercises er able to uncover and print in a world Phototypesetting Intertypesetting muscle on a considerable implicating evidence. routine basis, there is very The net message of the little outcry against this growBusiness Industry Commercial headlines is that chief execu- ing public record. tive officers in some of the In a recent Board of Govermost prestigious corporations FULL COLOR PRINTING have tolerated as routine bus- nors meeting of the Salt Lake Brochures Stationery iness some very untidy prac- Area Chamber of Commerce, tices within the confines of Mr. B. Z. Kastler, president Forms Pamphlets their own business. It should and chairman of the board of Mountain Fuel Supply Combe stressed that the responsible business community pany, criticized the press for WE HAVE THE KNOW-HOAND EQUIPMENT wholeheartedly rejects and unfair and unequal coverage FOR YOUR PRINTING REQUIREMENTS repudiates these scandalous of Mountain Fuels involveactivities. But, damage is ment in a recent legal dispute. 487-065done, not only to the guilty Likewise, the media were establishments but to all attacked for negative reportinvolved in daily business ing in community, political and business affairs at a transactions. "Goals 76 meeting sponOn the other hand, journalsored by the Deseret News. ists for both broadcast and The present state of affairs print love the cloak and dagger approach to newsworthy is beginning to read like a stories and since the business page from "Whos Afraid of world is a prime target for Virginia Wolfe? Powers uncovering a story that may pitted against powers. And if plunge them into the stature its true that business and of Woodward and Berstein, jQumalism deserve each other then the community deserves much better from both of commerce is, to say the international bribes, risky One of the more interesting least, lacking. And its signi- - speculation by banks in ficant that business leaders foreign governments, false sidelights to the scandals that are worrying about that advertising and price fixing have seriously eroded the image. . ' COMPLETE PRINTING SERVICE - W Phone (801 ) 1 1952 West 1500 South Salt Lake City, Utah 84104 The media have a great deal of responsibility to not only report but to seriously con- sider the mammoth influence of their word on this country. The serious repercussion of "guilt by association, the side effect of all this bad business news, may have a much more long term detrimental effect on the economy than can be projected. ... ' And for business there must be an even more exasperating c: : challenge; ' 'and that is to establish codes of ethics and professional standards within business' circles to monitor their own dealings. If business does not decide quickly to control themselves then the press will adopt it as their challenge. And quite frankly, nobody else will give a damn. SSKLQS Daft We think the TV late news is aptly named. So is the Late Edition of your newspaper. Because by the time you get it, it is late. KWMS 1280 doesnt have any late news. Ours is all up to the minute, 24 hours a day. The JHH2 Manufacturing Facts According worlds largest news gathering news team lets you know what is happening around the nation and around the world. Ana well let you know whats going on around our town with all the news, all the time. 1280 on your AM dial. to the Utah Department of Industrial Promotion, Utahs manufacturing firms employed 69,279 workers in 1974, and paid more than $636 million in wages. Industries paying the major portion of those wages were primary metals, food processing, machinery (except electrical), transportation equipment and fabricated metal products. (( |