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Show 6monday, 1978, W tilt tf I; X1 'rvXXu.'V,'' No business like good business ife Homesteads keeping secrets (TITTLE EMI One could hardly call the work underway at The Home- stead major expansion," says president and resident innkeeper Alan Madsen; it's more in the vein of fine tuning. Major expansion, he insists, is at least a year Quality Steaks Prepared and served in an antique western atmosphere Seating 200 Company Banquets 2 miles above Hogle Zoo 2110 Emigration Canyon 582-899- away. 1 Right now all Madsen is doing is adding another dining room above the lobby where fine food and high service will be the major attractions. A fast food hamburger restaurant is off the drawing board and into the carpenters hands. Its opening on The Homestead grounds is slated Other than that for May. things are pretty quiet, responded Madsen to Enterprise queries about expansion. Complete Mortgage Service SPECIALIZING IN CONVENTIAL HOME LOANS UP TO $125,000.00 COMPLETE F.H.A.-V- .A. FINANCING Commercial Loans Fourfold increase Financing Construction Loans Long-ter- m Nonetheless, the Heber Valley hideaway has ivatched revenues more than quadruple in the five years since Madsen bought the resort from the Whittaker family. He wouldn't say what gross income actually amounts to now, but its in the seven figures, he confessed. I havent told anyone about our success, he said, m xsiNCEiai Qdtdym MORTGAGE LOAN CO. 333 WEST 21ST SOUTH SALTLAKECITY, UTAH 84115 PHONE 801-486-13- 14 Vi I V ! , - ,, : The Homestead attracts over 200,000 people every year , despite a meager advertising expenditure of $5,000, because I didnt want to invite competition. The Homestead could indeed be one of Utahs better kept secrets. Madsen doesnt spend what you would call heavily on advertising. Expenditures in that category last year totaled less than senting the largest portion of tourists. The Homesteads average tourist out-of-sta- te $5,000. up-sta- te Poconos atmosphere Yet he is able to draw over 200,000 people a year to the quaint inn nestled in the shadows of the Wasatch Mountains. Family trade accounts for most of his business, Madsen says, with Californians repre I I St. Benedict's Hospital in Ogden chose J. P. Koch Company to install both standard plumbing and special medical piping systems, in addition to the installation of air conditioning and heating systems. When you have a big mechanical installation to do, remember: Koch can. Whether it is fixed planspecification bidding or bidding to performance specifications, or design construct to budget: Koch can. First Security Corporation selected J. P. Koch Company for their Central Operations Center. Koch co4esigned and installed both the air conditioning system and plumbing systems. Do you have an application that requires total performance? Remember: Koch can. Mechanical Contractors and Enqinew Design Install Service Call Koch G0R00 Nil Of RHA'JSl 10011 J7 4343 R 7104 SOUTH 17 70 WIST SAIT LAKL CITV. UTAH 04119 I I I I I I I I winter resort, The Homestead wasnt hit with the painful losses suffered by Utah ski continued on page Almtfs I I I I I I I I I I I I I I I I I I I I I I I I family makes between $15,000 and $45,000 a year and stays at the resort at least two to three nights. But some come for weeks, Madsen added. We have somewhat of the New York or Poconos atmosphere, he said,, "minus, of course, the honeymoon suite with mirrors on the ceiling! And being more than just a ve$ and we take loving care of your cleaning! Our 4 hour service is terrific drop off your in cleaning the morning and its ready by lunch. And you never have to leave your car! Ne are open 7 to 7 six days a week (Closed Sundays) Dry Cleaning Shirt Laundry Alterations Minor Repairs I 363-682- 7 SmCMP.A v WJA 5 $31. Wbrthof j 1 DRYCLEANING Expires April 30th tkcMmimMfsa i 7 |