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Show the ENTERPRISE Exploit differences, retailers advised The infant art of lifestyle forecastng is becoming an important retailing technique and is perhaps the single most important method of isolating opportunities for new strategies and business ven- tures. That was the message Dr. William R. Davidson delivered to Salt Lake businesspeople Thursday at a luncheon sponsored by the Downtown Retail Merchants Association. Speaking to a full house in the Empire Room at the Hotel Utah, Davidson pointed up trends of the post war generation and their effect on the retail industry. Retailers, he advised, should capitalize on the differences that segregate War II generthe ation from the post-wa- r group. pre-Wor- ld Emerging lifestyles Everyone has witnessed the reverence with which our society regards youthfulness and its preoccupation with apOne pearance and health. department store actually took all its exercise equipment out of the sporting goods department and created a new department to hold health care products. They are reaping tremendous dividends from that strategy, as are others, Davidson said. Of course, he explained, there have been enormous changes in the institutions that traditionally shaped the values of individuals in our Both the church society. and family have w'atched their influence decline, while education has experienced a tremendous increase in its influence, he added. in- from clude a movement topostponed gratification ward instant gratification. The key word for the new consumer and job holder is The new generation now'. has also cast off the reluctance to use credit and accepted it as a way of life. The theology of pleasure, the desire to make things fun and relieve boredom are other Related emerging patterns. to this, but important enough to be classified separately, is the changing attitudes towards sexual behavior, Davidson said. Merge Continued from page 1 ding Co. Opening the office in the Beneficial Tower are brokers John Campbell, Sue Christensen, and Ralph Simpson. Prince is officing at 29 E. 200 So., with A1 Covey where he plans to specialize in limited real estate partnerships and keep his w its sharpened in the stock market. ex-PL&- He's still hoping the G mar- ket will turn up. Now the calculator with the coffee break key. Sharp's innovative key isn't marked Coffee Break. It's marked "MU" for Multiple Use. And it saves you time lor other important work. Or for an extra eup of cotfee. Because instead of using up to six keys, you cun now do taxes, discounts. mark-ups- , percent changes, and simplified percent pmration on just one "MU" key. Also save time learning lum to use the (takes about 5 min CS-216- 7 utes). And reduce the chances of emir. You'll also save time other ways. The prints dates, social security numbers, and other computerlike information. Includes a definable add iiuhIo CS-216- 7 for addsubtract and multiplication invoicing. And a memory same features except memory). Stretch your coffee break. Ask us (CS-206- about the time-savin- g Sharp 1: CS-216- 7. news radio 1280 o 0 |