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Show Page seven The National Enterprise, April 27, 1977 Colletts will sell first store In an attempt to consolidate its three-stor- e business into two stores, Colletts has reached an agreement to sell its North Salt Lake store to Wilson Transport Co. for an undisclosed price. Wilson Transpoit Co. is a wholesale distributor of chain saws, snowmobiles and boating accessory items. to Ross Stevens, advertising director of Colletts, the sale is not a sign the According financial trouble. Nothing could be further from the truth, he company is in declared. Ferris Collett, president, said the company chose to phase out the older store after customer analysis revealed the newly constructed Midvale store and the recently remodeled Ogden store were far more popular than the North Salt Lake outlet. w Built in 1972 by Colletts, the Salt Lake structure was de- signed to display furniture in The the warehouse style. newer stores show furniture in in a variety of vignettes, Colattractive surroundings, lett explained. Weve felt for some time the future of the furniture business, in terms of best service to the customer, lies in the type of operation we have in a total Ogden and Midvale customer service concept in attractive surroundings, with low pricing made possible by volume buying, Collett said. The Midvale and Ogden stores were completed and operating Since in September, 1976. then, Stevens said, the company has had difficulty advertising the North Salt Lake location because its image was so different from that of the other two outlets. Jobless rate marks decline The unemployment rate reported by Job Service for the week ending April 16 fell slightly, from 5.6 percent the previous week to 5.5 percent. (See graph.) weekly Weekly Unemployment Rate 326 Ask our advertisers: We wanted results from our advertising and that meant reaching only prime prospects with the dollars we spent. And we didnt want our ad lost in a daily. The Enterprise was the answer. What really sold me, though, was the results we got. Our advertising contract with The Enterprise is one of the best things weve done. The inquiries weve gotten greatly exceeded our projections. Dick Shipman Recre-Ai- r Inc. 416 Advertising in the Enterprise works. 26 2 9 Week ending 16 |