Show go after aate abu business s ine ss R H ballard president of the southern california edison company los angeles said more new business is what we need and not so much talk of depression spend the money for new business campaigns and new advertising and the results will he be surprising the people have the money and will buy goods I 1 believe il if somebody has the courage to sell them the buying idea he pointed to increased deposits deposit 3 gains in new life insurance in force and increased buying of bonds as evidence of the ability of consumers to buy goods if they so desire affected however by the tic drift of national comment the public is reluctant to buy and consequently is building up a tremendous backlog of purchasing power this backlog backcom should and can be tapped declared mr ballard if american business men snap out ot of an apathetic state of mind iiii d and employ redoubled efforts to produce new business this is not the time in his opinion to lay off salesmen and cut advertising appropriations |