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Show Some Suspicions Fersoims Enquired if we were "hiring" a certain "weekly" paper to abuse us. Of course every time a spot light is turned on from any source ll offers a splendid chance to talk about the me fit.) of the products, but 'pan honor now, we are not hiring that "Weekly." The general reader seldom cares much for the details of "scraps." A few may have read lately some articles attacking us and may bo interested in the following : Some time ago a d sagrecment arose with a "Weekly." They endorsed our foods by letter, but wanted to change the form of Advertising, to which we objected. The "Weekly" discontinued inserting our advertisements while they were negotiating for some changes they wanted in the wording word-ing and shape of the advertisements, and during this correspondence our manager gave instructions to our Advertising Department to Quit advertising altogether in that "Weekly." Quite a time after the advertising had beeT left out, an editorial attack came. We replied in newspapers arid the scrap was cn. Then came libel suits from both sides, and some harsh words. Generally tiresome to the public That "Weekly" has attacked many prominent men and reputable repu-table manufacturers. Our Company seems prominent enough for a sensational writer to go after, hunt for some little spot to criticise, then distort, twist and present it to the public under scare heads. So an attorney from New York spent more or less time for months in Battle Creek hoping to find impurities in our foods, or d rt in the factories. After tireless spying about he summoned twenty-five of our workmen and took their testimony. Kvery sirple one testified that the foods are made of exactly the prnin and it'gri-c'ients printed on thf pneknj-rs ; the wheat, barley and corn Icing the choicrst rbtninnhV all thoroughly cleaned - the wntrr of the purest, and every part of the factories and machinery kept scrupulously clenn. That all proved disappointing to the "Week'y.M There are very few fartories, hospitals, private or hotel and restaurant kitchens kit-chens that could stand the close spying at unexpected times and by an fprmy paid to find dirt or impurities of come kind. In any ordinary kitchen or factory he would find something to magnify and make a noise about. Hut he faiVd utterly with the Postnm Works and products. Twenty to thirty thousand people go through the factories annually annual-ly and we never enquire whether they are there to spy or not. It makes no difference to us. He next turned to discover something about our advertising that could be criticized. An analysis of the methods and distorted statements of the "Weekly" may interest torn; readers, so we take u; the items one by one and open them out for inspection. We will "chain up" the harsh words and make no reference in this article to the birth, growth and methods of the "Weekly" but try to coufine the discussion dis-cussion to the questions now at issue. Some Facts Battle Creek, Michigan, December 30, 1910. We the undersigned certify that never to our knowledge has a testimonial litter been printed by the Fostum Cereal Co., Ltd., which did not have behind it a genuine letter signed, and believed to be an honest statement To the best of our knowledge and belief the Company has receive re-ceive upwards of fifty thousand (50,000) genuine testimonial letters. This company has never knowingly made nor permitted an untruthful statement regarding its products or its methods. M. K. HOWE, Treasurer. (With Company about 14 year) L. J. LAMSON, Inspector of AdvtS. (With Company about 9H years.) F. C GRAN DIN, Advertising Manager. (With Company about 13 yearsj R. M. STERRETT, M. D., Physician in charge of Scientific Dep't. (With Company about 4, yean.) CHESTON SYER. Advt. Writer. (With Company about 3 yean.) CHARLES W. GREEN, Advt Writer. (With Company about 5 year) HARRY E. KURT, General Sup't (With Company alwut 13 yean.) H. C HAWK, Assistant to Chairman. (With Company about 7 year.) C W. POST, Chairman. (With Company 16 yean, from the beginning.) |