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Show Distortion No. 1 titl tint we have been accustomed to advertise Ira N ut and Podium aa "cure ulU fur everything." It has never liven the plicy of tliin Company to advertise tirapcNuU or Pus-tutu Pus-tutu to cure anything. We ear that in case where eufTi-e ihsa-free ihsa-free anil i causing aicknr it diitiis.il will remove the cause i f the trouble, and we -suggest the use of po-tum f.r the reason that it furnishes a ht p'tlatahlo morning leverage, ami contain, natural element from he (train whirh ran lie used by nature to assist in rebuilding xjerve center that coffee niy have broken i down. I Likewise Orje Nuts food due not ' r"e anything, but it doe aaaist nature m x" tremendously in rebuilding, provided the J ndigeetible food that ha lieen ued i I discontinued and (JrapeNut taken in it ! -place. j Charge No. 2 rtate that the passage f the National Food k Draw Act com-pelted com-pelted u to drop from the package some sssi rtions regarding the nutritive value f GrspeNuts. We Tav? never been ""compelled" to toake any change. Pine the beginning It ha been universal univer-sal rule to print clearly on every package exactly what the content are made of Before the passage of the Pure Food Law the package atated that (!rape-NuU luod waa made of wlixt and barter, i We did not esteem the amall amount f ealt and yeaat a of value enough to (teak of. but after the new I-aw came In we became a technical aa the ofli-stale ofli-stale at Washington and added the word "y"t" nd "aalt," although we have Bo recollection of being aaked to. We believed that our statement that Grape-Nut will supply element to nourish nour-ish the brain ami nerve center i true and bring authorities to mpport th firt. ' Pome stale chemist Iwlieved this a Eevaggcration anil inasmuch a the IVpt. at Washington coul I eailv a grocer, pending a triil on the disputed question, we concluded that tnnoh the letter war would he to eliminate elim-inate from our package auch claim, however certain we may 1 that the slaiuis are true. Another (tatemcnt objected to read a follow: The a-"-! sbscrh a greater amount of nourishment from one pound of drape Nuta than from t-n pounds if neat, wheat, oat, or bread." (om TVpsrtment rhemit d, -reive thcmaelvc a well a the public. "Caloried" i the word whirh define a nit of heat di'termmed by the amount necessary to raie one kilogram of wntrr erne ditrree centigrade, tin tin hi a table of calorie i prepared showing t'" percentage of dilfercnt kin I i f food. Puffer show Hflo; Orape ut 3'Xi; Bulk 070. Itrnirmlier the statement on the package apoke of the no"-i-h'"en th-i rr.ir.-n .l,.,,rt, ,U n,,j ,prakof the calm ir i f keat co ntained in it, f r the heit ia not nourishment, and the ourihment cannot be judged by the umber of heat unita, notwithtn linj the met tht certain chemists would have the public believe so. A an ilhi'trationr Attempt to feed a pn eirtv day on, butter alone, with it P aI elorie. The man would die bolt bo-lt ra the exierimcnt had run tiity day. Tien. take Crape-Vut wi'S and iri'k Hh 0 "1. the too o 'i! i"c ! e M,il 4 a'.oiit rnelmlf the roini'ier of -!-re contained in butter, Th" nun fvl f etvtv dir on tin food w.nll be well Hounaheil, and could live nt only anty day, but ait months cn that food alone and we do not hesitate to aay from oui Imig knowledge of the attaining powei oi the I' Hid that a nun at thu end i ulv iliv would le of prnetically thf mine weight a when he started, if he bi a trail of noriiml weight. We will auppoae that from hi worV lie loot a pound a lav and madii up pound nu ll day from food. If that prem i-e proved to I true the man in autv il.iva' time would mnke sixty pound ol tmaiie to replace what had been Inst, and tin would be done on lirape Nuta ari l tmlk with half the nuinlx-r of calorie ol butter, upon winch no one can cuataln life. Therefore, we hve reaon to belier that our contention ia right that con centrated IkmI like Oraie Nuts, whirl i partly digested and ready for easy as similation by the lawly, present mor nourishment thit the ytem will ah. e'-r'i than many tuber forms of"food.' an I v.e will further aay that iu case of digea-tive digea-tive trouble where meat, white bre. and oat cannot le digetel, that Grape. Nut and milk contain more nouriah-ment nouriah-ment that the avateni will abrb than many pound of thetw other food. Distortion No. 3 charire that our e timoniai were prartieallv all paid for and re written in Hattle t'reek. Theae testimonial were demanded bv the opposing lawvera. Naturally thi demand waa refused, fur they are held in vault and kept safe to prove the tru'h. and are not to lie delivered up on demand of encmie. Teatimonr at the trial brought nt the fart that wo never printed a single tetti-monisl tetti-monisl that we did not have the genuina letter bark of. Msny of thee letter came spontaneously. A record w kpt of twelve hindred and four (I'H) letter let-ter received in one month from people who wrote that they had either entirely recovered their health or been benefited by following our uggetion on food and beverage. On three or four ocelnn in the pat ten or twelve venr we printed tmo ! in pBpcr oTcr of orie to ucr of I'lwtum and trpe Nut. two hun In-1 1 no prire. one hundred f2 ot, twenty f M') and five of I'VV) each,-(i,.. each,-(i,.. r.r, PMt.t 1. n h-nct I. ii.t . I, p..., ,! Ir.... y, ,,.r,., tl,,l , ,,!,. bh name, but to f'irnih the-n to enquirer en-quirer by letter. Thee letter writer very generally nwerd those who wr te to them, and verified the truth f the statement. T'nler thi agreement not to pub!i-h name I trinity vire of letter ro f"n ''"-'or. We kept our word nod feithrr ri"ied their name or surrendered surren-dered the letters. Itic' t ber notice an "imitation pam.M The "Weekly" : "To-t pot th."f tct. pwiniiU bv advertising f..r them. In New York he iii I fur tint purpo-e the New York M-iM'-ne of whoe ebt -r i now in the Vodcri! I'eniten .arv f'ir fraudulent II of the no N K'-r etn-o-p'e. l'i t announced in th't mura'in.1 in 10"T. e.," alien f.'IVa our ptie com. petition). We tte J riO'c n't o the n'w snd t"" ''"- 'Q V V... V , ir.t f America, but tiie sen.atioml writer give the impreiun to In !er thit the city fmearine e ued i one "ho-e r litor i now in the Federal Vnitenn-v." ee., something thit we know nothing of the tm'h of now. and never did. Sosce wa limyht in th nmgarine sjKit.en c f on a bus m-M bi f.-r the rn thit i went to a cvl ell, f fo 'nn Tie incident low-n-s fn h furtii-t'ed an importunity im-portunity f.ir deaiK-tiing writer to deceive de-ceive hi render. We look upon honest hani..-. testimony , irom men and women to the mean h r which they rHivcred health aa of tr i nu'iolou-i tulue to tlioi-n in search of It r Our biiamcns ha Ix-en eiuidiii'leil from th i very hrt dav upon line of strict intrj i nty and we never vet have pubhsheii i NImb tcsiimi iii.'il of human experiuncf Miny of thre letters covered iiuinerou 1 sheets; some, if printed, would slire.K 1 over half a p'ltfe of newspaper. If w would attempt to frnt o"" 'ieh letter ii ' every one of the thouaaiuls of aers sii j tiiagiriiica we use, the cost for print itt I1"' ' oe '.'",rr run 'nto n,flny tboo , siid of dollars. 1 Wa Ixiil down theae letter exactly a a newspaper writer lioila hi new, stick ing sacredly to the important fart am 1 eliminating detail atmut th family an' other unimportant matter. Thia wml 1 of lioilmg down, or editing, ii dt boneatly, and with a full knowledge id 1 our retMnibi!ity, but notice th srt cf the "twister" in the way he preaent ' to hia reader thia matter of teatiiuonitla. ' Distortion No. 4. Thi is a bad one. It reads a follows: "The only fim u phvaoian whose name wa signed to a testimonial wa produced in tiiurt by Collier and turned out to be a poor eld brokendown homeopath, who i now working work-ing in a printing establishment He re-reived re-reived ten Hollar ($1(.U0I for writing his testimonial." We will wacer ten thousand dollars flKI.Otsl.l)) with any Invest igator that we have, subject to inspection of snv fair committor, upward f three hundred (.) communication from phvieian, many of them eiprosiiig the highest commendation com-mendation of our prodm ts, but the! will no now or ewer lie turned ovr to the publisher for hia uac. Notice the statement In thi charge: "The only famou phvicuin whose ntme was sinned to I'ost um te.timonial, etc." The truth is, thia IV. I 'nderwooal waa one cf a great many physiiians who have Pol.rnlv written commendatory word about the value of our f d. but every now and then some phvicin write sn artie'e on eofTee or on food, and send it te u with a iirmetntn of conipcnitwn t r h t lnio and me lienl knowlnl ". ?'i-e ion to the time when we emplnyed phesicinn in our own buine, we oc cisionlly emplo' ei a ihvtnr to writ sn artiele on coffee, always ini'ing tht the artiele be an honest expression of hi opinion and refcnrch. Th "Weekb " hunted m this phvsiehn. and bceiue be ee'iicd to I -e p. or, snd s it snv "brikend.iwn," hd him hmiijdit to I'ourt to l exied Itfone a jurv a the 'Vnlv phviriin that had ever ro h r.cd (!ln- Vii " t.nt Ton, h to the (hierin of the "Wcl lv," whn our att-T- rev s't ' I him if the r.j,.' h w. te about co'Tee v. as true he replied, "ye ," Statement No. R red: "The hcilih ofV'ecr of M"'V. M'ine. I'enn.. Vew II. imp . and it h.-r t it in tle-ir ofliei.J bullet m hive for (ear ln di-tnetng ss ii-en'mtcroi! nn. fru tiden h - c'lim fade br the lirttn Cereil Compsn " We i' nt eecill "nv criiein ere.pt from Muh., I'enn.. Maine and S. Dakota. The accrue rei lrr might think tht the of iiion extiresM-1 bv the S'lte )!T- tit' are sbrav correi-t. but that Con-clunoti Con-clunoti i not borne out by UcU. As an t"'itrstieTv Kntt thirteen rear s.-o the l"iry and Fid Commission of Michigan f"r some tieisnnil reason pnntel a severe critii ism on ns fur miking P"-tini P"-tini i tt.rVy (.ci r l rig to h' official rheii.i. i innrket price snd s.'ning too hirh. Me ws shosrn there mtn never a re ... 0f I -.H-v i.. in ti!tn. , re-pi.ri re-pi.ri iii.c so I mi-leading. The gov-error gov-error i! 'oie 1 K m. W brt.ev that most of the state r officials are honest, snd on the othei hand we are In inly convinced that stunt ,. of their cini'lii-.i"ii caiin.it be substan ii tialed by fact in scieittitio research. i They never criticise the purity of oui foods, for so much u are tLatikful. J If our conclusion in regard to it be , ing a brain food differ from theirs, tnd t we are both honest, they have rather tlm . advantage, liecause under the law they ' van order ua to eliminate from the pack' ' age any statement if it disagree with their opinion. Otherwute they would bars as grocer. ! 8pasm No. 6 says: 'The mot dan-I dan-I geroui thing in the world fur one threat- ened with appendicitis t to eat any food whatever. Notwithstanding he knew that dangnr, C. W. I'ost advertised Orape Nut i at fifteen cents a package for those so threatened." This i Intended to ma Idle the reader into believing that we put out Grape Nut as cure fur appeadiciti. Mr. Post, himself, ha had protuibly as wide experience as any other man in America in the study and o!ervation of food ss related to the digestive organ, end we proved in Court by the phvsiosn and surgeon on the witne stand that the predominating cause o' appendicitis ia undigested food, and that ;t ia necessary neces-sary to quit eating food, and when the IkmIv rei ii i re fiod again, use a pre digested di-gested food, or at least one easy of digestion. diges-tion. Ttr. d hsner in hi work on appendiciti refer directly to the use of the well-known well-known pre-digeted food that can be obtained on the market. He also hmucht out the interesting fact that In "aftr treatment" it is sdvsntageou to take on a pre digested food. The price of the package (referred to by the weekly) is not known by u to have any relation to the question. Our advice to stop uing indigestible food in l.owel trouble and to use tirape-Nuts tirape-Nuts food haa been a greet I leing to ten of thousand of people, and we hope will continue to Idea a good many more in the succeeding years. No. 7 i a live wire. It refer t C. W. Post and his studies and experience in "Suggest ive Theraiieutics." or '.Mental Healing" which further lead to n miwt careful and svtematic study of the effect ef-fect of the mind on the digestive and other oth-er organ of the Inidy. He attended clinic in Eurene snd fitted himself fir s future career in win, h he has lecome known as one of the food exiH-lt of the world, fifed to judge both from the re-ite"! as well a the mental aide of the question. For almtit eight yeara previous to 1 T 1 be waa an invalid. In that year, after bring under the care of several well-known well-known rbvaicians, he was quickly healed, by what to him i a cimm and not well understood method. Su'li- lent to s-iv be lierrne a well man, weighing slsiut l"i pouniU. Thi experience challenged his invest--gatiwi into coe of diese and their amelioratem. Those studies and experience experi-ence developed a very prof on I put-enee put-enee f r a Supreref pnn-er im h dot- ty oprrcte U!n the hirmn being, and thi reverence f hc fni;.,.!. hecsme to him a form of rrwi: -m nhu h incbtdnl honrstv of purpose towards his fell. w nan. A statement which will be indorsed bv everyone every-one who know him closely. ITe w 'I msl e s piib''c annnunce'nept in detail f the" fjets. snd the I'o-tnni (ornpsnv will caue that statement to l publuhtd io newspaper and iuaga.-ine r In due time. Ws suggest the reader look i for it. Prevarication No. 8. "Post spemU ne.irly a million a year in advertising and relies on that to keep out of th newspapers news-papers the dangerous nature of ths fraud lie is pcnetrulmg ou the pulUc." The I'ostum Company dor pay cut upwards up-wards of a million a c.ir for trade aa- ' iiouiicements. Newspaper men believe our statements truthful or they would not print them, large numliers of newspaper newspa-per men use our product. They are capsh'e of tcl'-ng the purlin s i-' k-r or to t we "brd'e" thi-m. It uiay have rwspnl notice that wo d;d n.,t "bribe" that particular weekly. No. 0 states that the amount of the verdict will "lie devoted by ths 'weekly to f '"ns'S fsi,l " This is almost real humor. We have two suit pending sgainst the "weekly," toUl, $.100,000.00. We haven't "devoted" ths sum U any particular purpose ytt. Item 10 ii s "discovery" that wheat bran is a part of Post urn. Hut the criticism neglected to mention that for year every I'ostum package announced an-nounced in plain type that ths outer covering cov-ering of wheat (bran), made part of th beverage. They Ignorantly fell into a trap here, not knowing enongh of food value to know that 'Taka lhaatase" the article used by physicians the world over for "starch indigestion" in-digestion" is made from "wheat bran." So we use that part of the wheat lierry bccniise it contain the element needed to develop the valuable diaatase in mm-ufneture. mm-ufneture. Good Poitutn is impossible without thi part. These self appointed critic di make some laughable blunders through Ignorance, Ignor-ance, but be patient. Item 11 is an illustration cf the sjuirnv ing and twisting of ths sensational writer delivering distorted matter to bis reader. read-er. While on the witness t.and Mr. Po t tt;tiel to his etude- in Anatomy, Physiology, Physi-ology, Ilirtetie and Psychology, nil relating re-lating to the preparation and digestion of food. Asked to name authorities studied he mentioned six or eight from memory, snd commented on some clinical experience expe-rience covering several year in annual jouiiiey to Kurope. Now m tice the distortion. (Copy from the printed criticism.) "He (Post) polntrd out a pile of book in pitei' n of Io sttomey a the very ones be had read." I Notice. "the vcrv one he had read." leading the render to U-lieve that they were the only ( ties.) "Ih I oi c- niil. the Imok from thee e!itioii?" was skcd. "From thoe and various editions," answered an-swered Post. The a'torney "puked book after !'.,!; from the pile and hwed the title Pi'ces to the jury, ell ecept two had turn piildthed since lCi." Thi i an example of distuitiun and fi!- coloring to produce sn unfavorable iu '!! ion. The fscts are Mr Post purpuscly introduced intro-duced the latcf editions that ceul I I rotni ed of prominent authorities to prove bv them the tmth f his tatements pert pe-rt "ding spp- rd.c 'i an I th analysis of 1 mm, a!n the Istext conclusions in retard re-tard to the art on of the digestive organ. These works are: j Human Phvsiobgr. by Raymond. I'V. ii I.uo' d I IiiT'iiIt. bv Si'uon. ' -.'iivr lilsnds. bv I'srsrlnnr I'anl tili if Appen lint ., bv (Vhs-r.rr. Thysiological Chemistry, by Ilammsj sten. Piiochemio System of Medicine, by Carey. Ths "Weekly" osrefully eliminates from its printed account testimony regarding the year of research and study by Mr. Pot iu titling himself for his work, and would lead the reader of the distorted article to lielievs that his education Logan since I'M. Distortion No. 12 reports Mr. Tost as a "dodging witness." His eys Is not of ths shifty kind observed ob-served in the head of one of his chief critics. On the witness stand Mr. Post look quietly but very steadily straight into in-to the eyes of ths haggling, twisting la sever, se-ver, trying by all his art to ask double-barreled double-barreled questions sad bull-dote and cox fuse a witness. The "dodging" It seems consisted of replying, "I don't know." Opposing eounel holds a book in his hand while he queries, 'I want to know if there is a singls thing in your whole book her that sug- ?ests any particular kind of food." Then allowed sums discussion between attorney. attor-ney. When Mr. Post was allowed to reply, he said. "I don't know until I read the book over to see." This book, it turns out, was written by Mr. Post seventeen years sgo and probably prob-ably has not Wn read carefully by him in the last fifteen years. It would require a remarkable memory to instantly say "ye" or "no" as to what a lnok of 147 pace did or did not contain, without reading it oarer. but such conservative and well balanced answer are erntrued by sensation seekers to be "dodging." The attorney souirht by every srt to impress the Jury with the fact thnt Mr. I'ot'a belief in the power of Mind in relation to the body branded him ss unreliable un-reliable and worse. The following is quoted from on of the questions: (The lawyer reading from the book.) 'The writer of these pages desires to say nothing of himself other than a a simple in-tniment through which the Ii-vine Ii-vine Pr noiplc choose to manifest itaclf by precept and example. "Skill in mental practice I gained In the ame way a (kill in any dejMrtmenl f rience-by obaervation, study, experience expe-rience nd the ability to evolve correct conclusions. "Read carefully, thoughtfully no mors than twenty piges daily. Afterward seek sn eay position where you will not b disturU-d. Relax every muscle. Close cur ee, and go into the silence where mind i plas'tc to the breathing of spirit and where Cod tali; to the Sim. The thoughts from Divine 1'nirrrul Mind come s winged sngel snd endow ron w ith a healing Miwer. If you go into the silen.-e bumble snd trusting, you will come out enriched and grer,'y strengthened in ldy by cmtact even for a sh'rt time with th- Father of all life and all powr. t f il will feel refreshed in every way snd f'n. taken will direst readdv th stomach worl smoothly when under ths influence of a Higher Power." "T ask you if you did not write that, and if yen did not believe it when you wn te it." For a moment the Court Room was la sbsolute silence. Mr. Post slowly leaned forward oyer the rail. hi nted his hncr t the Atty's fice to "inhsi-e h's reply snd with eves that cuet th.e th- Atte-mev to drop he said, "Yes, I ; pr.-uJ to say I did.'' |