Show L B digss fly i w r f washington I 1 have said in these columns many times that politics Is a business if any politics body desires proof Is business ot of that statement I 1 think I 1 am able now to offer the best possible evidence of the truth of that statement lately W forbes morgan treasurer of the democratic national committee has demonstrated beyond the shadow of a doubt what politics as a business actually means he did so in the recent announcement no that the democratic national committee would seek to build up a war chest of that the vast new deal party machinery can go on at top speed that the momentum gained by the successful presidential campaign of 1936 car be maintained and that the party can continue to function as a cohesive unit through which millions of voters may speak it appears that mr morgan will not succeed in getting anything like together but it Is very significant that he is thinking in terms so large as those mentioned in his announcement it means simply that the present control of the new deal party is determined to carry arry out to the nth degree the theory of its chairman james A farley only recently re appointed as postmaster general of the united Z lies ites mr farley plays politics in exactly the same manner that he be would engage in a business venture he takes chances when the stakes are arc high he knows his men his workers and moreover mor coyer he knows how to io get the best results out of the material he has his operations are not unlike the functions of a sales manager of a great concern concer nhe he sells what he haz haj to the voters and if ff any salesman falls fails to function mr parley farley looks for replacements we might illustrate the farley methods further by reviewing some of the methods ht hp employed in the last four years for when it comes to raising money the democratic national committee under chairman parley farley Is both businesslike and versatile it will nill be recalled how whenever the pretext arose the democratic nat national lonal ca committee sponsored such things as dinners to which the 66 faithful partisans were nvere asked to buy tickets usually high priced tickets for an ordinary banquet ban bet it will be recalled also how elaborate programs ot at the democratic national convention were sold by the hundreds of thousands how those programs were loaded to the gun whales with advertising of concerns that could not well refuse to buy advertising space how victory dinners were given and how finally the inaugural ceremony when mr roosevelt took office was turne dinto at a gigantic political rally that spread itself into every hotel in washington that had space tor for great dinners and dances these things are but a few which demonstrated the parley farley versatility but they giove piove prove to my mind that if the democratic national committee sets out to td build up a real war chest anest it will accomplish com exactly its objective the committee setup t is the most pretentious yet attempted by any political organization it has a large and exceedingly efficient staff of trained men and women and it runs like e the well oiled machine that it is it will cost money to keep that in machine running at high speed but mr parley farley recognizes how elections are w won on his philosophy is that the early bird catches tile the worm and so although there is not nat another election for two bears years the democratic i national committee li 19 making ready for that cleef election foh campaign right now unless the wise political students around washington are badly mistaken mr parley farley will know pretty well vell when the congressional and nd senatorial candidates take to the stump early in 1938 just what the last two years of the roosevelt administration will be like it goes without saying that lie he w will III be prepared teem for th them in contrast to the circumstances chave I 1 have just ra related it must bedi bedis S heartening to wl wit t G P 0 P riess ness the feeble al aj contrast con tast roost futile e J forts th that a t are shown around republican headquarters a r of course old time po politicians ditl clans always say that A wInAl winning ng horse can be financed never a loser john D M Ha hamilton hamelton mflton the republican tin national chairman rode a losing harse he came out of the race saddled with a gigantic deficit den aits tor for losing political parties are not is as easily financed as untied states T treasury masury deficits clis these days and so mr Ha hamlton millon is having hl his troubles lei in fil that cirre direction action oswell as finding ending any enthusiasm imong among republican party workers but that does not excuse the qc he publican national com committee commett mitt e boi lor mr hamilton after afir all 11 it Is tobe to be remembered that approximately voters cast allots for or the republican presidential nominee governor landon of kansas that is not a small number any way you examine it it is a powerful segment of 0 the Ameyl pan population but it Is powerful only to the extent that its leadership de develops e 1 I enthusiasm for or the fight and capacity to take it ori on the chin when victory goes the other way t among the new dealers who can be classified as sound politicians there Is considerable regret at the failure of the republican leadership to get going president roosevelt hIm himself sell would like to see more opposition because it would make his task much easier and would prevent some of the unsound legislation from seeping th through fough congress on account of a lack of opposition fur thedmore ther more if there were more republican fight there would ae less chance of splits in the te democratic ranks in congress congre ss democratic leaders entert entertain did a very verk real tear faar of at this possibility iino and their lew is based as I 1 have indicated on the tact fact that there Is not enough opposition among the republicans taso to soi the Deino democratic cratic strength from among the corps of political writers in washington I 1 hear much criticism of criticize the rep republicans republicans who wa are e variously described as being dead on their feet they are certainly doing less than nothing they hive have allowed the democratic national committee td ta carry the hall on every play they have offered no publicity by way of criticism ofner of new deal programs and they li have e ha no plans at nil all for reviving rev lvina the republican organization or restoring life to the party carfi workers I 1 am not saying that ahat mr hamilton Is wholly to blam blamed bla metor ef this condition d I 1 tion ile he must accept responsibility however because he is the titular head of the organization it t would seem that ta i t u mr Hai hamilton nilton awakens and sha ws some fight there will wall be fewer republicans intlehouse Inthe house ors or eghte senale after the 1933 elections thai tha h tnie there are e now the national of ee the republicans ac cordin ato to tir I 1 discussion that I 1 hear sooner oi OP later will haveth have td start or depart from the the voters which alil th e republican party has as a n nucleus LIS upon which to build will vill become so badly disheartened dis heartened and discouraged that it will be binl possible to lo reunite them themy part fart of the republicans difficulties are traceable directly toca pi tol hill I 1 simply cannot understand why senator mcnary of oregon continues to serve as republican ledder leader in the senate when in the opi opinion rilon of bosl observers he T has failed to justify hiis title thle in fil any way it will be recalled that tha t lie he did nothing noth irIg in behalf of of Gd governor vernor lan dons candidacy mr abs abose nor has he e shown sha nka either hie capacity or oi tile 0 desire toe tocarra to arry carry ori on aban as an opposition leader I 1 should carry on since the new congress convened again flit sIts s not the fault of chairman hamilton frenkl frankly I 1 think it is tho th fallt of tle tag feg ferrei ret publicans public ans m tho tha senate if fifick had aej any them or fqy faith in their party adbel they in slit upon ucb il a militant litant eade leader ri sni up p bri on alikin their side ol of the small as their number is t att t I 1 d 4 I 1 1 I there are much greater sig signs ns p fight among among the jhc thc afre aro trying st signs agns gns of to make them fight s cra adara but blik preponderance the of 0 democratic tic in the house coupled tec thc aames ag rule sj I 1 which have been Appl 14 without tint stint or oi limit by V maio rUy krecl preclude uce 11 acan an leaded cad cf 1 snell se and his ass ocile e 3 bom dolak I 1 mue much tor their it ly the he hou house se where where sectors havethe h ave ewi 10 I 1 d debri debtor dc bri members member 9 ar are fio and ihl etan allotted allott pd tp to the republicans naj has beci t course I 1 I 1 ve of die ahe 1 spoils af sictoy erd aird tild bern bem 01 rats cannot be blamed sart ing ingeb r but the ol 01 itzie tt li I 1 a chairman has ahks hs teat p sn on I 1 irs toes ready tp to jo go alton hd h gs snoey abeen vocal personally ally b bep able c stir da u p acht ackt his 1 1 it is a situa which most 15 sf any thing may emeigh mr it milton acids and vas given a vote vold of con b by hr town national aiom corn cittee after tho election lie he cannot say y now that area are sa tied insofar iii aar the authority of af leadership is concerned concern sd so it ft made to 6 tant ur iles tho the present eada the rc rally enter enle 4 r the he atena arena unless they their ability to lit to ahe enemy it seems rather U likely ik that new w it I 1 ome come from t the r ihk rank tho othe republicans ira and the presa present nt group b become bine has ans r 11 V newspaper uon 1 i v s |