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Show knowledge Is a Better Guide Than Instinct When Buying. XTNOWLEDGE h moio wide- 1- spraid toduy than ever before. Tweny-ilvo ,vinrs ago much hu.ving 'was demo b,v instinct done in a hap hazard way th.it is-a thing of the past llko the spinning wheol and the tallow candle. Your grandmother trusted largely to luck you depend on knowledge when it comes to spending money. What causes tho difference? Ad-vertising. Ad-vertising. Publicity has revolutionized business. busi-ness. It has increased business honesty, has advanced business ethics eth-ics an has ended slipshod methods. To gain tho advantage of these changed conditions you must have knowledge You must know values. You learn them only by studying udvortislng. In no other way can you learn what Is best and what tho best is worth. CARELESS BUYING OFTEN MEANS DISAPPOINTMENT. Equipyourself with tho knowledge nocessary for eeonomleiiljjuylng. if you have monoy to spend you owo thi to yourself nnd. to fboso for whom you btiy. i rrrmwMiM. 'I |