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Show NEWSPAPER AND MAGAZINE. There are many advantageous way of advertising, and the newspaper and the magaaine are two of them When the average busines man really ha the advertlHlng problem before him It all depends upon the proposition The average magazine I of general circulation, circula-tion, or neekfl to lie Just a the weekly paper does not serve the purpose very writ for a local business man who needs to keep continually before his custom-era custom-era and his prospective customers. As to the value of the newspaper, which ha dally nnd Sunday editions both, there can be absolutely no question ques-tion as to Its advantage for the persistent advertiser, lnrg or small And no one but the persistent nd-vettiaer nd-vettiaer Is nbl to accomplish anything any-thing In these days for the simple sim-ple and Kingle reason that his competitor com-petitor Is certain to employ this means of business-bringing and profit-malt-Ini;, and henco Is Just a certain to dl-tunco dl-tunco the man who hides his commer-olal commer-olal light under a bushel The magazine has no place, of course, In the s heme of the local advertiser. The dally and Sunday editions have, and nlwa will huve That is beoausc the price list of the day not of the week or of the month are the things that Interest the shopper: and who Is not n shopper and hence an advertisement advertise-ment render? And who. for tho rame cause, l not an advertisement user? |